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Why you should hire people that DON'T want to work for your company
“Why do you want to work for us?” It’s received wisdom that a large part of any interview processRead more
The rules of advertising
In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.Read more
What marketers need to do about the filter bubble
Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my filter bubble). Personalisation can take us to...Read more
Why is Singapore’s workforce so unhappy?
Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...Read more
Young people have been Trumped again, but disruption is around the corner
According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement,Read more
If not now, when?
Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the story. Ask the difficult question. Lend a...Read more
Go on, nudge me – see if I like it?
Ask yourself this – do you mind being nudged? That is, having your choices and decisions shaped and steered so you make better ones by...Read more
Empathy is a bridge
"Sorry" doesn't mean you caused the pain.Read more
The naked truth
In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years old. Lord Anthony Ashley...Read more
Five ways to be disruptive
Disruptive innovation seems easy for start-ups and feels threatening and difficult for established businesses. But they can do it too. Here are five guiding principles...Read more
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