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Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the sto...

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If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probabl...

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In my A Level English exam I concentrated as hard as I could. I sweated every minute for (I think) 3 hours. I didn...

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The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do...

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Five ways to be disruptive

Five ways to be disruptive

Disruptive innovation seems easy for start-ups and feels threatening and difficult for established businesses. But they can do it too. Here are five guiding principles...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement, ...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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Brains are a hindrance

Brains are a hindrance

In my A Level English exam I concentrated as hard as I could. I sweated every minute for (I think) 3 hours. I didn’t waste...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do...

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In 1917, Germany was fighting a war on two fronts. This is always a bad idea because their forces were split. The pr...

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Is your brand dead?

Is your brand dead?

A little late for Halloween perhaps but on a spooky note I thought it might be worth discussing dead brands as the equivalent of beating...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)... ...

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Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is dead. Howe...

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On 6th November 2012 Barack Obama was re-elected into the White House. Many have speculated on how he beat Mitt Romney a...

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This month, Singaporeans have been casting their ballots.  ...

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Beyond the braying and braggadocio, and like it or not, Donald Trump’s win was a victory for authenticity. ...

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Back in January, America’s political pundits were close to united, and had been for some time. ...

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An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs...

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In Asia, Britain has a very clearly defined brand personality. ...

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A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict...

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Study the current US election for a week or two and you’ll notice one word turn up again and again... ...

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The typical successful American probably isn’t, in reality, any more productive than your typical successful Brit,...

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Much has been written about the improbability of Donald Trump’s rise to prominence in presidential politics... ...

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