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Airbnb, community-driven property rentals website, is doing so much good work in the experiential sphere... ...

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For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building r...

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The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that for ...

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The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand, that in...

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Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing...

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In communications, business and life, simple is a rare commodity. ...

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I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of p...

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How do you try to make sure you get the recommended 7-8 hours of sleep each night? Milk and cookies? ...

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William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Compa...

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Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon... ...

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Joss Davidge is always on the lookout for creative experiential marketing.This week: Mercedes-Benz’s music art mas...

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At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbias...

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The 'Super Bowl' month in the Middle East Advertising Industry. ...

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What kind of goods come to your mind when you think of Switzerland? ...

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In Texas, a grocery chain is now inspiring memes. One goes like this: "State and federal resources are struggl...

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All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK and...

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As part of a new content series, we're asking members what's inspired them this month. For August, Creative Cult...

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Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas.  ...

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Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the elephant. The ...

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A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared....

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