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Back in January, America’s political pundits were close to united, and had been for some time. ...

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In the lead-up to the national elections, an opportunity arose for me to review ‘Be Your Own Politician’.&nb...

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En Plein Air

En Plein Air

Back in the mid 2000s a lot of planners starting blogging and meeting each other online, mostly inspired by Russell Davies' pioneering blog . It...Read more
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Author: The Marketing Society
Posted: 06 Nov 2016
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Faris Yakob talks to Elen Lewis about his latest book, Paid Attention and more. ...

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In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at behavioural change. In...

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Penny for your thoughts

Penny for your thoughts

Do we spend enough time thinking? Do we spend enough – as a marketing community – on rewarding thinking? Do we actually value thinking and...Read more
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Author: The Marketing Society
Posted: 06 Nov 2016
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In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and be...

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Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions... ...

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A woman got a call from her daughter’s school. Her daughter had committed an assault... ...

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Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this...

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While in Vienna last week I visited the art gallery housed in the baroque palace of The Belvedere. ...

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Jim Carroll, long serving strategist and former chairman of BBH muses on whether communication should lose its gloss ...

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On a trip to Chicago last year I visited the home and studio of the great American architect... ...

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I recently watched a couple of excellent documentaries about two troubled musical geniuses, Janis Joplin and Michael Jac...

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Differences

Differences

If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to...Read more
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Author: The Marketing Society
Posted: 30 Oct 2016
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The third book as our series continues, is: Survival is Not Enough. Andy Levitt and others wrote in to ask about my writ...

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For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building r...

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The year 2008 may be remembered as the one when numbers finally lost their capacity to shock. At the beginning of the ye...

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On 12 March we brought together an intimate group of senior marketers over dinner to discuss digital transformation and ...

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When I wrote my last article, the opportunities in China seemed boundless... ...

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How would you feel about a country where the top two ad agencies own half of the industry? ...

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Back in January, America’s political pundits were close to united, and had been for some time. ...

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A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict...

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