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Summer is always a great time of year to be part of the experiential marketing world.  ...

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Pop-up brand experiences are one of this year’s top experiential trends. Executed well, pop-ups can deliver enormo...

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Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan... ...

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Things used to be so much easier than they are today. That’s not just true of life generally... ...

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In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and be...

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On a trip to Chicago last year I visited the home and studio of the great American architect... ...

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Inspired by the growing success of nudges, private companies have become interested in working with academics to leverag...

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Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK...

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I'd been Managing Director of a big company for five years and was stuck. The plan was to succeed the CEO but I was ...

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‘Fast Company', 'first to market', 'think quick'. Western capitalism loves speed. Whilst it cr...

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Small car advertising often features young single women nipping around town... shopping. It's called 'category c...

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Recently I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what Chris...

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Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions... ...

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In younger years I delivered some pretty dreadful presentations. An engaged and enthusiastic contributor in meetings but...

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I was kept back a year at primary school at the age of 11 for being one day too young. At 18 when applying in person at ...

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I was kept back a year at primary school at the age of 11 for being one day too young. At 18 when applying in person at ...

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In the late 1980s Volkswagen's advertising was in a league of its own, it's why I joined their agency BMPDDB. Th...

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The majority of award entries present their case in a linear form. Few, if any, of these success stories were genuinely ...

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