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The unthinkable has happened: Donald Trump will be the next US President. ...

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Much has been written about the improbability of Donald Trump’s rise to prominence in presidential politics... ...

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WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to recei...

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Embracing diversity in the work place matters and it is becoming of increasing importance to an organisation’s suc...

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Not that long ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalized...

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It is one of life’s divine little ironies that Ad agencies, for the most part, are not very good at marketing them...

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I’ve written a couple of things now about client/agency relationships, and how we could do one or two simple thing...

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Another year, another electoral shock. Back in February, we at System1 Research asked 2000 people ...

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June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being ...

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For the past year I’ve been developing a cough. ...

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In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years ol...

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It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘hav...

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Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a ha...

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Serve don’t sell

Serve don’t sell

There are various versions of these statistics flying around but they were quoted to me again in a meeting this week… Amazon now accounts for...Read more
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Author: The Marketing Society
Posted: 11 Sep 2017
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When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t ...

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As I read this book, it was as if George Bernard Shaw’s theory of progress had been conceived with Amazon CEO Jeff...

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‘I can remember planning, Building my whole world around you. And I can remember hoping, That you and I co...

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Antibiotics were a revolutionary discovery in the 1920s and by the 1940s, when they had been developed for civilian use....

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The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey

The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey

In Texas, a grocery chain is now inspiring memes. One goes like this: "State and federal resources are struggling to get into impacted areas. H.E.B...Read more
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Author: The Marketing Society
Posted: 06 Sep 2017
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Well I can tell you one person who’s celebrating the appointment of Dave Lewis as CEO of Tesco – me. ...

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All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK and...

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