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In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and be...

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I recently watched a couple of excellent documentaries about two troubled musical geniuses, Janis Joplin and Michael Jac...

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The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do...

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What comes to your mind when you think of “Korea”?  The Korean War, Samsung, Psy’s “Gangnam...

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The Receiving End

The Receiving End

The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do more damage, so the person on...Read more
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Author: The Marketing Society
Posted: 05 Dec 2016
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Dalton Trumbo was the highest paid screenwriter in Hollywood. ...

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Nowadays everyone must call themselves a storyteller. Like anything else, this is just... ...

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I recently attended the splendid exhibition of Goya portraits at The National Gallery in London... ...

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‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris...

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What attracts you to a particular country for your holiday? Is it the sights, the food, the culture or something else? ...

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Brands are beginning to question whether just knowing their consumer is enough to differentiate them. Being culturally r...

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Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 201...

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‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new developmen...

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The unthinkable has happened: Donald Trump will be the next US President. ...

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I’ve had several email exchanges with various mates in the USA following Donald Trump’s ‘shock’ ...

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If not now, when?

If not now, when?

Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the story. Ask the difficult question. Lend a...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probabl...

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In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and be...

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We may not like to admit it, but we are all prone to subconscious bias. Our decisions are not as rational and logical as...

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Behavioural economics is a hot topic these days and you’ve probably come across its application in a variety of ev...

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Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the sto...

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