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10 Things by Elen Lewis

10 Things by Elen Lewis

1/ Koalas bellow. 2/ Facebook hosts 4% of all photos ever taken. 3/ Victorian housewives made jam with carrots as a stand-in for apricots. 4/...Read more
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Author: The Marketing Society
Posted: 19 Aug 2012
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20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they end up working on t...

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A day in the life of a marketer

A day in the life of a marketer

Commute to office – 33 minutes and 09 seconds Arrive at office – 8.07am First chat with colleague – 8.20am First coffee/tea of the day...Read more
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Author: The Marketing Society
Posted: 13 Aug 2012
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The new gum brand, has turned the confectionary market on its head. We’re always on the lookout for new brands tha...

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Is time up for Google (or Apple)?

Is time up for Google (or Apple)?

The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that for a certain period of...Read more
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Author: The Marketing Society
Posted: 31 Jul 2012
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This series begins a debate about the issues in the internet revolution. Paul Feldwick, the sceptic, opens the conversat...

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10 things by Elen Lewis

10 things by Elen Lewis

20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they end up working on their...Read more
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Author: The Marketing Society
Posted: 08 Jul 2012
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1/ Male dolphins are bisexual 2/ Nearly six million cats and dogs in Britain are obese. 3/ Barack Obama knows sign langu...

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Congratulations to Keith Weed, Unilever’s CMO who was awarded Marketer of the Year. Earlier in the year before his...

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10 things by Elen Lewis

10 things by Elen Lewis

1/ Male dolphins are bisexual 2/ Nearly six million cats and dogs in Britain are obese. 3/ Barack Obama knows sign language 4/ Wearing a...Read more
Views462
Author: The Marketing Society
Posted: 06 Jul 2012
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Years ago in America, Listerine had an antiseptic liquid they needed to find a use for. So they invented bad breath, an...

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The new gum brand, has turned the confectionary market on its head. We’re always on the lookout for new brands tha...

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We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category...

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'Habits form the bedrock of everyday life; without habits, people would be doomed to plan, consciously guide, and mo...

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Truly Creative Marketing

Truly Creative Marketing

We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category. But MP3 players were...Read more
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Author: The Marketing Society
Posted: 06 Jul 2012
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Salman Khan was a hedge fund manager from Boston. He had three degrees, and an MBA from Harvard. So this is a bright g...

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Rory Sutherland tells a story illustrating how creative Choice Architecture can be. A European car manufacturer was try...

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Can you empathize with Facebook

Can you empathize with Facebook

I am sure by now you have all seen “that ad” – the Facebook Ad of course, the one done by Weiden & Kennedy, Facebook’s...Read more
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Author: The Marketing Society
Posted: 05 Jul 2012
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Marketing is mainly lip service

Marketing is mainly lip service

Years ago in America, Listerine had an antiseptic liquid they needed to find a use for. So they invented bad breath, and with it mouthwash...Read more
Views1648
Author: The Marketing Society
Posted: 04 Jul 2012
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Commute to office – 33 minutes and 09 seconds Arrive at office – 8.07am First chat with colleague ...

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1/ Koalas bellow. 2/ Facebook hosts 4% of all photos ever taken. 3/ Victorian housewives made jam with carrots as a stan...

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