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First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were ...

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Not the most exciting read ever but if you are getting into the space of mobile marketing it covers the fundamentals. Th...

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Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes t...

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I think it was Stephen Hawking who observed that the opposite of knowledge is not ignorance, but the illusion of knowled...

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Being Good for Business: Admap Prize 2013

Being Good for Business: Admap Prize 2013

Earlier this year Admap ran their inaugural essay contest on the Future of Planning [which, as I discussed in the post below, often really means...Read more
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Author: The Marketing Society
Posted: 04 Jan 2013
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In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at the decade so far. It&...

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David Nichols reflects on Japanese women, earthquakes and ad agencies This year I have been fortunate enough to spend qu...

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THE MARKETING MASTERS Philip Kotler, David Aaker, Jean-Claude Larreche,  Regis McKenna, Don Peppers and Martha Roge...

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Big Data, Big Deal (part 1)

Big Data, Big Deal (part 1)

Alex Batchelor, COO of BrainJuicer and former Chairman of The Marketing Society, writes the first chapter of his story of data, drawing on experiences at...Read more
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Author: The Marketing Society
Posted: 04 Jan 2013
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Alex Batchelor, COO of BrainJuicer and former chairman of The Marketing Society, writes the second chapter of his story ...

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I picked up a red cup from Starbucks this morning, one of the many signals that the Christmas season is getting into ful...

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In Agile Marketing, Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility...

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It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the...

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Get Real

Get Real

Currency is basically just a symbol of belief. It has no intrinsic value. In fact, currency may be the ultimate brand. Because currency is worth...Read more
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Author: The Marketing Society
Posted: 01 Jan 2013
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Salman Khan was a hedge fund manager from Boston. He had three degrees, and an MBA from Harvard. So this is a bright g...

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The main railway station in Warsaw is just like any station. People are standing around, waiting to board a train, or m...

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Since the last blog the country appears to have slipped quickly back into the way we were before the golden sporting mem...

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Starbucks: 5 things they could have done

Starbucks: 5 things they could have done

Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid tax. The coffee chain in future needs to...Read more
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Author: The Marketing Society
Posted: 14 Dec 2012
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Rory Sutherland tells a story illustrating how creative Choice Architecture can be. A European car manufacturer was try...

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By Fiona McAnena, Clearhound I heard the great Gary Hamel, co-author of Competing for the Future, give a talk on innova...

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We all need to buy selfishly, but sell generously

We all need to buy selfishly, but sell generously

The procurement function gets a lot of stick. Organisations that supply services to big client companies (especially agencies) frequently complain about that they see as...Read more
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Author: The Marketing Society
Posted: 03 Dec 2012
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Rory Sutherland tells a story illustrating how creative Choice Architecture can be. A European car manufacturer was try...

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Commute to office – 33 minutes and 09 seconds Arrive at office – 8.07am First chat with colleague ...

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