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Review: Blue Ocean Shift: Beyond Competing

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and...Read more
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Author: The Marketing Society
Posted: 24 Sep 2018
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The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
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Author: The Marketing Society
Posted: 09 Aug 2018
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