Case Studies and Research

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This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemp...

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The disruptive model of digital disintermediation is being applied to the delivery of products and services in many indu...

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How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your messa...

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When did you last think about your own death? Or what will happen to your body after you go? ...

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The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking ...

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In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop th...

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In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon, ...

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There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t e...

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There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t e...

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New Year’s Day (NYD) is the most important day of the year for takeaways. ...

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This is the story of how a proposition and communcation idea born of a simple, untapped insight ...

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parodontax (Corsodyl in the UK) is a brand specializing in gum disease; ...

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Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren&rsq...

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parodontax (Corsodyl in the UK) is a brand specializing in gum disease; ...

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In the US, somebody suffers a heart attack every 42 seconds ...

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The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century ...

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When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don&rsq...

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