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The Tiger Oil Memos

The Tiger Oil Memos

Twenty-five years after his company filed for bankruptcy, his office memos came to light. Here are some of the highlightsRead more
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Author: The Marketing Society
Posted: 26 Jan 2018
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In my last blog I wrote of a dinner I was invited to attend to discuss the problems of leadership these days. We each ha...

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Jim Carroll's suggestions on how to deal with your interfering boss? ...

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David Ogilvy once remarked that, in the course of his working life there was only one big idea he had failed to sell. ...

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Considering how to boost your customers’ self-esteem could be one of the most important things you do, writes Rory...

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Marketing therapy

Marketing therapy

This year, mental health has risen rapidly up the agenda of marketing leaders. But what is the unique contribution that our profession can make to...Read more
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Author: The Marketing Society
Posted: 10 Jan 2018
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Upbeat is a small mental health charity based in Camden that has some incredible celebrity supporters. ...

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Lisa Nirell cuts to the chase quickly in The Mindful Marketer, which is arguably in line with the principles she has out...

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The Art Fund interview

The Art Fund interview

Elen Lewis speaks with Dr Stephen Deuchar, director of The Art Fund and Lawrence Green, founding partner, 101 about the The Art Fund campaign, winner...Read more
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Author: The Marketing Society
Posted: 19 Oct 2017
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I wonder why I and all of the people I worked with believed – naively it appears - that ads would get better and b...

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My friend, the senior marketing director of a big Japanese electrical and imaging company, says her agency only shows he...

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Like many other government departments, the work of the Passport Office flies under the radar of most British citizens. ...

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New prisoners come in, but the old ones keep coming back. And all their time inside is spent with other criminals. ...

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Do Our Offices Inspire Creativity or Express Uniformity? ...

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August Strindberg’s short one-scene play, The Stronger, features only two characters. ...

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For years, you’ve been unable to do something.  Then new technology comes along – and suddenly you can....

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Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely... ...

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Every now and again, you read something and think: ‘I wish I’d written that.’ It happened to me twice ...

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Legend has it that in a Paris restaurant in 1923, Ernest Hemingway’s friends challenged the writer to craft a stor...

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Carolyn McCall, CEO easyJet speaks about the importance of telling the truth in business... ...

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On 15 May we were delighted to honour Dianne with a lifetime achievement award for her services to business and leadersh...

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Sometimes you have to date an article precisely. This one is being written after the Manchester derby (unfortunate resul...

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One of the great British slogans is DIY brand Ronseal’s “Does exactly what it says on the tin”. In a w...

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