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About us: Scotland

The Marketing Society has a vision to help build a world class marketing community in Scotland. A great place to study, work and invest in marketing. There is an extensive range of major events in Scotland from the Star Awards and the Amplify Marketing Festival to the St Andrew’s Day Dinner at the end of the year. Inspiring Minds is a development programme structured to promote best practice in the key areas of marketing – from briefing and planning to creativity and results. New Initiatives for 2018 Inspiring Diversity » working to promote an equal and prosperous marketing community in Scotland Trendspotting » a new programme of events for agency planners and strategic marketers to discuss new trends, tools and techniques in our industry Many of the leading organisations based in Scotland are Corporate Members. Read our Review of the Year 2017 here.
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Q&A with Ian Greenhill

Studio Something is a lean, progressive and passionate creative business that thrives on partnerships and collaboration that launched in 2014 by duo Ian Greenhill and Jordan Laird. Studio Something have worked with a variety of clients including Tennent's, See Me and Glasgow Science Centre and won Gold in the Public Sector category of the 2017 Star Awards.   When did the dynamic duo of Studio Something first meet?  Jordan and I met at The Leith Agency before we set up our own content agency, Studio Something in 2014. The company has since grown to offer creative, digital, social, production and now has its own venture arm. When did you guys know that you were on to something? I think Jordan and I like creating simple ideas that people get. So whenever people genuinely connect with an idea, we feel like we are onto something.
Library

Q&A with Leah Shaw Hawkins

As employee number 5, Leah has been integral to the development and ambitious growth of the Pickering’s Gin brand which has been making and marketing award-winning gin at Summerhall Distillery since 2014. From humble beginnings producing a batch a week from an old kennel,  Pickering’s now employs 19 full time staff members and is available in 16 countries worldwide. Following their successful Pickering’s Gin Baubles campaign in 2016, Pickering’s Gin is on track to quadruple their annual turnover with one product alone.  
Library

Q&A With Iain Valentine

Whitespace was founded in 1997 with a focus on digital and brand design. A commitment to building long-term client relationships has resulted in consistent organic growth. Now, 20 years later, the team of 70 Whitespacers is based at Norloch House, at the foot of Edinburgh Castle, with a diverse portfolio of clients across the private, public and third sectors. Core specialisms of digital and brand are supplemented with expertise in mobile, integrated campaigns and content marketing, reflecting the changing nature of marketing over the last two decades. Three time winner of Scottish Design Agency of the year and recently named top independent agency in Scotland, we have won over 160 awards over the years. We caught up with Managing Partner, Iain Valentine to find out more. You’ve been with Whitespace since 2004. What has been your proudest moment as a Whitespacer?
Clubroom

CPAG need a trustee

CPAG has for more than 50 years been the leading charity campaigning for the end of child poverty in the UK. We make a difference; empowering families with the right advice, combatting unfair social security legislation in the courts as in last year’s challenge and win against the infamous “bedroom tax” and standing up for families and children in the media. But a combination of factors including a sustained assault on our benefits system, means child poverty is forecast to rise sharply. 50 years on, the challenge is as great as ever but the skills we need to rise to that challenge are changing. Now you have the chance to support the dedicated people who work for CPAG to stay at the cutting edge of campaigning, playing your part in the struggle to end child poverty in the UK. We need to arm our Trustee Board with new skills, in digital media, campaigning and fundraising. We are looking for two people to join the board.

Upcoming Events

Events

Join us for the first Industry Insights event of 2018
Events

Inspiring Briefs addresses how clients and agencies can work better togethe
Events

Join us for our second Industry Insights event of 2018

Editor's choice

Top 10 charity campaigns of 2017

What makes the best charity marketing campaigns of 2017 is to stand out and be noticed with a great channel idea and a real audience focus, says Giles Robertson.

Read

Eight big questions for 2018

From mixed reality to diversity, creativity and cryptocurrencies, Tribal Worldwide's creative director Jade Tomlin writes.

Think

NOW + NEXT 2018

What’s new and next in the world of marketing? Smarter technology, innovative brands and courageous marketers, says Peter Fisk.

Trends