Claire Harrison-Church is an award-winning marketer who excels in getting quickly to customer focused business strategies and in setting high bar for creative execution. Claire’s approach is to challenge the norm whilst building strong relationships to take people with her and to inspire her team to do the same. Claire joined ASDA as VP Marketing overseeing a marketing budget of £160m and team of 130. Claire’s focus on putting customers at the heart of her thinking resulted in her being asked to be VP Customer Proposition & Planning in which she succeeded in getting Exec sign off of a new 3 year customer strategy covering pricing, customer experience, range and online. Claire is a keen advocate of career development for women, she is a member of Women in Advertising and Communications London (WACL). And is also now a NED for Marketing Edinburgh, helping to promote Edinburgh as a great city to live, work, study and visit. You’ve got some fantastic companies on your CV Claire. KFC, Sainsbury’s, Boots, Unilever and ASDA. What have been the highlights for you?
The Marketing Society has a vision to help build a world class marketing community in Scotland. A great place to study, work and invest in marketing. There is an extensive range of major events in Scotland from the Star Awards and the Amplify Marketing Festival to the St Andrew’s Day Dinner at the end of the year. Inspiring Minds is a development programme structured to promote best practice in the key areas of marketing – from briefing and planning to creativity and results. New Initiatives for 2017 Inspiring Women » working to promote an equal and prosperous marketing community in Scotland Industry Insights » hosted by leading member organisations providing insights into their industry Future Leaders » a programme of events to help develop the leadership skills of nominated Associate and Executive members destined for senior roles Talent Exchange » providing members with experience in other organisations, sectors & discipline Many of the leading organisations based in Scotland are Corporate Members.
Highlights from The Marketing Society Scotland Amplify Marketing Festival - featuring our CEO Hugh Burkitt and Ogilvy lecture guest speaker, MT Rainey.
Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have a quote from our Scotland chair, Helen Campbell, and also new initiatives planned for 2017. You can view the full report below. 'The Society continues to grow from strength to strength - more events, more members, more participation. Which is essential as this community only works through the ongoing commitment, support and dedication of you, our membership, to drive change and inspire bolder leadership across Scotland. For that, we thank you.' Helen Campbell Head of Global Brand and Marketing Communications and Chair of Marketing Society Scotland New Initiatives for 2017
We are delighted to announce the launch an exciting new initiative that has been developed to provide members with the opportunity to gain valuable experience in another sector or discipline within the industry in Scotland. This experience can help in the development of marketing talent without them having to change employer or leave the country! The principle of this programme is very simple. If you agree that your organisation will consider taking on one of our members on for an agreed secondment period then you will also be entitled to send a member from your team on a secondment. The specific arrangements of the secondments are to be agreed between the organisations involved. If you are happy to consider a secondment just let me know at email@example.com and provide the following information;