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“Why advertising?”

When someone recently asked me why I work in advertising it surfaced a vivid memory from years ago. Back then, the conversation threw me, leaving me with little to say. But today I have the answer ready for anyone asking, whether they’re a curious friend, a graduate considering their career options, or someone with an agenda. ​    When I was in my early twenties, a friend’s dad asked me about my job. We were at a twenty first birthday party, surrounded by conversations loaded with the self-consciousness of new words. So there I was, part of a cluster of twenty-somethings trying out the language of workplaces and professions over martinis we secretly wished we hadn’t ordered. When I answered ‘Advertising.’ he instantly replied ‘Oh, is your father horribly disappointed?’.   
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Q&A: Chris Altchek

Ahead of our New York Braver Conference we spoke to one of our speakers, the CEO and Co-Founder of Mic. How can marketers be braver? The first step is putting pen to paper on what your organization believes in, and getting buy-in from top to bottom in the company. What’s the biggest risk you’ve taken in your career? For a long time, I thought that leaving my job at Goldman to found a journalism company for millennials was a big risk. But what I've realized is that the biggest risks have large impacts on others. At Mic, we took a big risk in 2016 by stepping away from social-media driven content strategies, and fully embracing traditional journalistic values as the core of our strategy. It impacted many on our team, and millions of our readers. We had to believe that building a more trusted brand was worth the costs of walking away from a growing business that we weren’t proud of. Which business leader do you admire most and why?
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A Marathon Year

New York marathon weekend is becoming a personal anniversary for me, despite the fact I have never run a marathon. Two years ago I was sent from London to attend a conference in the city. I had been to New York before but traveling there on my own changed it for me. I started making inroads, a contact here and there, a sense of where I might live, the deliciousness of imagining something before it happens. That trip I also made a new friend, who, within two days of knowing me had set me up with the love of my life. Of course, I didn’t know that at the time.
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Q&A: Chris McDonough

Ahead of our New York Braver Conference we spoke to the Chief Brand and Sales Officer at LL Bean. How can marketers be braver?   Be prepared to take more risks supported by a clarity of purpose and insights to quickly assess the impact of any decisions. Agile and forensic understanding  plus a willingness to adapt and learn are vital to a brave decision making culture. What’s the biggest risk you have taken in your career?  To move my family and career to the US and be part of the revitalization journey of a century adored brand. Which business leader do you admire the most and why?  Mark Hunter President and CEO of Molson Coors.  An incredible humble, human and empowering leader who encourages thoughtful risk taking and insightful learning. What’s the best piece of advice you’ve ever received?
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Five Elephants, One Room

On an unusually warm Fall morning on Manhattan’s Upper West Side, a packed house of curious marketers convened to listen to a panel of senior marketing leaders talk taboos. The occasion was The Marketing Society’s “Elephant in the Room” session, part of Advertising Week New York. In line with The Society’s Brave agenda, I led an honest and open conversation with these leaders about significant societal and cultural topics. Here are some of my takeaways from our five panelists.  Workplace Diversity Doug Melville, Chief Diversity Officer, TBWA\North America

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Editor's choice

To all men who feel threatened by Gillette's new ad

'Well done for both entirely missing the point, and making it at the same time. Does it make you feel uncomfortable? Yes? Then it has done its job.' Becks Collins of Canopy Insight writes.

 

Opinion

Young people: what trends can we expect in 2019?

As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019. Livity is a creative youth network, which means I’m lucky enough to spend most of my time immersed in the worlds of young people. By Emily Goldhill.

 

Trends

Bravest charity campaigns of 2018

'I've selected 3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage. In first place, it has to be Iceland's "Say hello to Rang-tan film", writes Giles Robertson.

 

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