UAE Awards 2023

We believe now is the time to bring the awards to the UAE and showcase the brilliance of this region in leading the way in development and growth for a better world.

The awards will help us tell the stories which show that great strategy, creativity, execution, and leadership make a real difference to business, showing that marketing matters.

We are in a critical time for business and the economy, the very shape and nature of business is going through rapid transformation, and we must help marketers lead the conversations that matter. We know that marketers are the ones who can unite, revitalise, and ignite organisations.

Entry criteria

What was your objective? Why was this important to the business? Max 20 points
How creative & innovative were you in your approach? What did you do differently? Max 20 points
What were the risks? Max 20 points
What were the measurable results? Max 20 points
How does your work advocate the reputation/importance of the Marketing industry? Max 20 points

Categories

BRAND EVOLUTION (including digital transformation or other)

More than ever brands have to be agile and able to flex and change to societal and global demands which impact their business. This award will recognise a brand that has embraced an evolution with clear marketing strategy at the heart of it to effectively grow their brand. This can be a full brand evolution or single product evolution that had a clear objective of achieving greater results, customer engagement and market share.

BRAND COMMUNICATION

How you communicate your brand and position it in the market is core to business success, we will recognise those brands who can showcase excellent marketing strategies that bridged the gap between the brand and the consumer, showcasing how you understood and connected with them and how you executed your campaign effectively, either in single or multimedia platforms that created a 360-customer experience.

CUSTOMER ENGAGEMENT & EXPERIENCE

Customer loyalty is vital for brand growth & success, consumers champion brands who put customer over profit, this award will recognise those brands who live and breathe the customer first ethos and have developed and enhanced their relationships with their customers building trust and loyalty and always ensuring the customer experience is paramount.

MARKETING FOR POSITIVE CHANGE (Purpose, Sustainability, Diversity, Inclusion & Equality, Societal impact)

We believe that marketers can be the Changemakers needed to lead the way in creating positive change for our economy, businesses, teams and society as a whole. Do you have a marketing led initiative that has created positive change? Are you and your brand actively making changes on important topics such as (but not limited to) Sustainability, Climate Change, Diversity & inclusion or Gender Inequality? We want to hear what you have been doing and the impact you have had to create positive change for the future.

Our judges

Toufik Chadli, Chief Marketing Officer, Al Safi Danone
Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD
Cherry Gore, SVP, Head of Brand Strategy & Communications, First Abu Dhabi Bank
Hayleigh Ford, Head of Strategic Growth - Sustainability, Global B2B Marketing, HSBC - Dubai
Doha Marzouk, Chief Marketing Officer, Huawei
Haroon Rasheed, Senior Marketing Head, Landmark Group
Charles Awad, Chief Customer Officer, Majid Al Futtaim
Suad Merchant, Senior Vice President, Head of Brand & Corporate Communications, Mashreq Bank
Inass Farouk, Marketing Director, Microsoft
Annie Arsane, Head of Platform Strategy, TikTok
Mohammed Ismaeel Hameedaldin, Partner, TOUGHLOVE Advisors
Khaled Ismail, CEO, TOUGHLOVE Advisors
Rob Beswick, Managing Director, Virgin Mobile
Maria Gedeon, Previous Chief Marketing & Customer Officer, Chalhoub Group

How to enter

Entries can take the form of a written entry (Max 2000 words) or a video entry (Max 10 minutes). Entries in either form will require a written summary (Max 300 words).
Every entry must address each of the criteria points in order.
Entries will only be considered once full payment is received
For an example of a winning paper please see the Grand Prix 2020 winner

Prices

Member entries cost 1900AED ($525)
Non member entries cost 2885 AED ($785)

Key dates

Entries close: Friday 17th February 2023

Judges review: 6-10 March 2023

Awards Ceremony: 27 April 2023

You can enter and submit your papers HERE.

Submit your papers