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Lush quits social media

British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K, much to the shock and surprise of many of its customers and brand marketers. In their announcement they said that they are tired of fighting with algorithms, and that they do not want to pay to appear in their customer’s newsfeed. This is indeed a very bold move by the cosmetics brand. They are clearly trying to make a statement and take a stand against the GAFAMs of this world. And they are not the only brand to fight back against some of the big platforms. However, the fact that Lush in the US is not closing its social media accounts shows a lack of consistency around the decision. This has left many confused, questioning what Lush is trying to achieve here with their standpoint. Some have even gone as far to say this is just a PR stunt.
Gym

Sciencing the sh*t

In the Oscar-nominated movie ‘The Martian’ Matt Damon plays a NASA botanist stuck on Mars. His crew have departed as they have (reasonably) assumed he has been killed by an accident during their mission. Damon survives, and wakes up to the magnitude of his situation. It will be several years before a rescue mission can reach him - but he only has sufficient supplies to last a few months. But as a highly-qualified scientist, he does not panic. Nor does he give up and accept his fate. He decides to solve the problem in the most effective way possible. In his own words - he decides to “science the sh*t” out of the problem. He consults the notes left behind by his colleagues, and experiments using the limited resources at his disposal (including a highly creative way of growing potatoes). And keeps himself alive. Not only is it a great movie, but it’s a metaphor for the way science has solved problems in the world we live. The houses we live in, the food we eat, the transport we use. All of these things were developed by scientists using the scientific method.
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Transcendental meditation

When people talk about Mental Health, which is now ‘on trend’ you usually hear the extreme examples and stats of poor mental health such as Suicide which is now the biggest killer of men under 50, and we conjure up images of extreme depression and anxiety. 13 years ago, my best friend killed herself, a month before her 25 birthday (next week she would have been 38) and my gran suffered from manic depression for 50 years. Mental health is something sadly, I’ve grown up with and come to learn a little about.  
Library

Don’t be a bland brand

“People choose their brands as they choose their friends. You choose friends not usually because of specific skills or physical attributes but simply because you like them as people.” Stephen King Not that one – the JWT one Typically, a client will tell me their brand voice is passionate, friendly and honest. Other words often offered are dedicated, authentic and trustworthy. Let’s think about that for a moment. What brand wouldn’t want to be all of these things? What brand aims to be unfriendly, dishonest and inauthentic? “Copy is a direct conversation with the consumer.” Shirley Polykoff The Advertising Hall of Fame says Shirley is “an advertising creator extraordinaire and a pioneering role model for professional women.”
Gym

Considering Neurodiversity

‘Neurodiversity’ is a relatively new and fluid definition for members of society with a neurological condition that includes, but is not limited to, Autism, Aspergers, ADHD, Dyslexia, Dyspraxia and Tourettes. As many as 1 in 3 people identify as being Neurodivergent. Yet it is not always understood, accepted or valued in the workplace and it’s about time that changed. Different is good. Last year I watched a BBC documentary called Employable Me. I was moved to hear the stories of people that struggled to get a paid job because of something they couldn’t control or change. Andy developed speech aphasia due to a stroke, Ryan has Tourette’s, Erica was diagnosed with Asperger’s  Syndrome and Alan has high functioning autism.

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Editor's choice

Invisibility of queer women in advertising

Why is it that marketers find it so hard to recognise and embrace the nuances of gay women? Reassuringly, today there are some queer female faces visible in mainstream media - Rita Ora, St Vincent, Cara Delevingne, Kristen Stewart, Miley Cyrus... But interestingly, these women still look, to varying degrees, ‘feminine’' writes Forever Beta's Olivia Stancombe.

Opinion

Behavioural Science 2019: the past, present and future

'In the last decade, behavioural science has, without question, become mainstream. It’s now over sixteen years since Daniel Kahneman won the Nobel Prize for Economics in 2002 for his work with Amos Tversky founding and developing the field of behavioural science.' By Crawford Hollingworth and Liz Barker of The Behavioural Architects.

Think

10 things we learned from Debbie Hewitt MBE

'Many of us in our careers will have presented to a board, been grilled by some seriously fierce people and in some cases, we may get to be that director delivering the heat. Very few of us will have a career like Debbie Hewitt, a successful CEO turned “plural” non-exec Director and board chair.' Insight by Marketing Society's Alex Ricketts.

Insight