The Reception


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In that typeface!

Every now and then, the esoteric world of graphic design comes crashing into everyday real life, and typography nerds go head to head with… well, normal people who don’t really care. Last week the collision involved the book cover design for Michael Wolff’s sensational White House exposé Fire and Fury and a panel of army jurors with something to say about its aesthetic. ‘Ugly’, ‘horrible’, ‘what a waste’, ‘hilariously bad’, are some of the politest things said about the design of the year’s biggest publishing story. Edel Rodriguez, whose cover designs for Der Spiegel, Time and New Statesman have given us some of the most iconic imagery of the Trump administration to date, even offered an alternative design for the cover. It’s good, isn’t it?

Inspired Leader

Does the world really need another book on leadership? Do most leaders, operating in a VUCA world, really have the time or energy to read another one? When it comes to Andy Bird’s new book The Inspired Leader, I would encourage leaders of all ages to make the time. Unlike many works that focus on what it takes to lead others, this is primarily a roadmap to diagnose one’s own sources of inspiration and find ways to maintain it. It includes relevant supporting theory for those that may want to dig deeper into research in these areas, and plenty of case studies to bring the key arguments to life. One thing that makes this book thought provoking is the range of individuals whose stories pepper the pages. Rather than taking a tight definition of ‘leader’, Bird includes a mix of young and old in the public and private sector, with a good geographical balance.

Revolt: Book review

“But I suppose the most revolutionary act one can engage in is... to tell the truth.” (Howard Zinn, “Marx in Soho: A Play on History”) When I received this book over the post, I was a little bit surprised. Its scrapbook style seems to replicate the old-fashioned (leftist) political pamphlets of my university days, I guess to give the reader “That Revolutionary Feeling”… The usual marketing gimmick? More than that, luckily. “Revolt” has the ambition to be the manifesto of a new way to do marketing. In my view, it represents the tangible proof of the increased importance that CSR and Millennials are having in shaping brand and communication strategies.

The BE Police

Ask someone if they know what ‘nudge’ means, and they’re increasingly likely to answer ‘yes’. ‘ Nudge’ has become a watch word of behavioural science and is widely understood as being indicative of actions which steer behaviour change. But are people as familiar with the related term ‘sludge’? Perhaps not, not yet, but they would be well advised to get up to speed. ‘Sludge’ has come to represent the dark side of nudge ethics and is used to define and draw attention to companies who use behavioural science and nudges in ways that hurt rather than promote the welfare of consumers. Sludging includes things like hidden add-ons, or long and confusing fine print, hidden subscriptions, or bureaucratic red tape and paperwork. In short, sludge is any measure which makes it harder for a consumer to do what’s in their best interest.

AR: 3D and intelligent

AR has seen a huge growth over the last three years, embraced by brands to create more engaging, more interactive, and more talked-about “experiential” promotional activities. Consumers are happy to “augment” their world with useful content, information and offers, while establishing more emotional connections with brands. Mobile AR users are predicted to reach 200 million by 2018, which means this is a format likely to grow rapidly.From mobile apps for interactive catalogues to one-off publicity stunts in shopping malls to augmented product packaging ‒ the options are limitless. Forbes predicts that the AR market is expected to continue this trend; it’s projected to reach $117.4 billion by 2022. Here are some of the most inspiring and practical applications:

Upcoming Events


Under the flagship banner, Campaign360, is a series of events with the intention of igniting true chang

We're celebrating 2018 in style together with our network.

Leadership coach Andy Bird hosted a session around the being of a leader.

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