The Reception

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Must see

Clubroom

Singapore community hub

We've created a place for members to find out everything that’s going on in the region including content from our events, member news and an update from the Chair. CHAIR'S NOTE Welcome to our first Marketing Society Singapore quarterly update. It’s five years since we launched in Singapore and the hub has gone from strength to strength. We have already started 2019 with a series of impressive events that promote the value of marketing by sharing best practices between East/West and developing the next generation of BOLD marketing leaders. 
Gym

Elizabeth Warren as POTUS

'If the US senator Elizabeth Warren were elected to the White House and carried through on her promise to loosen the grip that big tech has over society and business, the resultant changes would flip the marketing landscape on its head' – says Ben Poole of Reprise United States senator Elizabeth Warren has vowed to break up the tech giants, if she is elected to the White House in 2020. A bold claim. But what are the ramifications for media and marketing land, if that ever happens and she keeps to her word? Firstly, let’s clarify what Warren is proposing, from her blog post: “First, by passing legislation that requires large tech platforms to be designated as ‘platform utilities’ and broken apart from any participant on that platform.
Clubroom

Risk

As a marketing professional in the insurance industry for the last 10 years, risk and risk management sure is a topic close to home. Since a small group of shipping merchants came up with the idea of insurance in a coffee shop in London in the early 18th century, insurance has become one of the largest industries in the world. And whilst reducing and mitigating risk for individuals and businesses through risk transfer solutions, like insurance, might sound like a boring topic (thanks for staying with me), imagine the world without it. If a storm destroyed your house and you lost your entire life savings, would individuals and societies even take the risk of building housing or would we still be living in caves? If a business transporting goods from a factory to a retail warehouse lost hundreds of millions of dollars due to hijack and theft, would they even take the risk or would the financial limitations mean there was no trade? No innovation?
Clubroom

Fast-changing world

Running a non-profit charity in the arts, I always look for inspiration on how to reach out to our audiences. In a time where this is an overflow of digital entertainment, we look to brands for ideas on how to engage and how to stay relevant. 
Gym

Anatomy of brave

When you look back at your life, you see the pieces of puzzle come together - Steve Jobs said at Stanford commencement. In retrospect everything looks simple and straightforward. Often in life we need to make decisions and choices that are life changing and determine our future course of life. The hard choices are the ones when they are between two seemingly equally good ones, or equally bad ones. The more preferable situation is when the choice is between two equally good ones, because whatever the decision, the future holds a promise to be better than the present. The decision making is hard because it has broader life implications and comes with the fear of losing out on the other good option. I have been lucky enough to be in such a situation recently. Having made the decision I now look back and want to pencil the process of making that decision and some learnings from the experience.

Upcoming Events

Events

A development experience in Singapore for high potential marketers preparing for leadership roles
Events

A development experience in Singapore for high potential marketers preparing for leadership roles.
Events

We’ll be revealing exclusive new research from Accenture that explores wh

Editor's choice

Invisibility of queer women in advertising

Why is it that marketers find it so hard to recognise and embrace the nuances of gay women? Reassuringly, today there are some queer female faces visible in mainstream media - Rita Ora, St Vincent, Cara Delevingne, Kristen Stewart, Miley Cyrus... But interestingly, these women still look, to varying degrees, ‘feminine’' writes Forever Beta's Olivia Stancombe.

Opinion

Behavioural Science 2019: the past, present and future

'In the last decade, behavioural science has, without question, become mainstream. It’s now over sixteen years since Daniel Kahneman won the Nobel Prize for Economics in 2002 for his work with Amos Tversky founding and developing the field of behavioural science.' By Crawford Hollingworth and Liz Barker of The Behavioural Architects.

Think

10 things we learned from Debbie Hewitt MBE

'Many of us in our careers will have presented to a board, been grilled by some seriously fierce people and in some cases, we may get to be that director delivering the heat. Very few of us will have a career like Debbie Hewitt, a successful CEO turned “plural” non-exec Director and board chair.' Insight by Marketing Society's Alex Ricketts.

Insight