Book club

Mick's Recommended Reading

Books have a way of getting under our skin. Join Mick Doran, Fellow of The Marketing Society as he tells us what he's underlined each week.

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Cut from a new cloth

Onlife fashion, 10 rules for the future of high-end fashion by Giuseppe Stigliano, Philip Kotler and Riccardo Pozzoli and reviewed by Giles Lury, Senior Director at The Value Engineers.

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The signals shaping our future

Cutting through the growing noise to present clear information on the signals shaping our future. With more than a nod towards Nate Silver’s “The Signal and the Noise: The Art and Science of Prediction” the new book from Jeff Desjardins, is called Signals.

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A book full of smiles

Giles Lury reviews “Tiny Noticeable Things – the secret weapon in making a difference in business” by Adrian Webster

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From not bad to net good, from should to must

Greener Marketing is a thought-provoking book, challenging current views and in many ways trying to start a revolution.

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No Rules Rules? Not quite, Mr Hastings.

Reed Hastings, the CEO of Netflix, has just published a book on their famous culture. It’s better than most business books. But now I’m wondering: should it be filed under non-fiction or fiction?

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Oversubscribed

Daniel Priestley’s strategic recommendation for creating an over-subscribed business comes in a number of stages, one of which is “You must give away information freely or cheaply and then charge for the implementation work” this book clearly falls into that category.

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The billion dollar brand club

For me, a good business book should interest, engage and inform. It should tell me things I didn’t know and make me think.

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Book review: Watertight Marketing

The world of marketing is full of shiny objects and latest fads to chase, but at its core are some unwavering constants...

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