The 40th Annual Awards

The Marketing Society Awards are one of the longest-running marketing awards and champion the transformative power of marketing to drive business growth and positive societal change. For four decades, our prestigious awards have showcased how strategic marketing excellence delivers measurable impact across businesses, brands, and communities, they prove why marketing matters.

Our Awards recognise outstanding achievements in marketing leadership, creativity, and innovation. They provide compelling evidence of marketing's crucial role in building sustainable growth and creating value. By celebrating and sharing these success stories, we inspire marketers globally while demonstrating to business leaders that marketing is a fundamental driver of business growth and commercial success.

Our rigorous judging process evaluates entries based on business results, creative innovation, strategic thinking, marketing leadership and societal impact. This comprehensive assessment, refined over 40 years, has created an authoritative body of work that proves marketing's strategic value far beyond creative execution – it is a vital force in shaping business success and societal progress.

The Marketing Society Awards for 2025 are now open. Register your interest here to access our Entry Kit.

Celebrating 40 years of marketing excellence

 

Recognising the marketing that matters

Showcasing that marketing is the growth engine of business

Rewarding the marketers who drive business results

Celebrating the marketing driving the industry forward

 

Can you inspire a whole industry?

 

 

Our Partners
Thinkbox

Timetable

Deadlines you need to know about:

  • Early bird entry deadline of 30 January 2025 to secure 2024 prices
  • Main Entry closes 19 February  2025 at 2025 prices
  • Extensions are available until 5 March - fees apply once we open we'll share more on deadlines

Judging Day: 2 April

Awards Ceremony: 9 July 2025

Categories - find out more in our entry kit

Marketing craft & execution

These categories represent how marketing is done and the impact it has, these are the core functions of marketing that you will have used in your work, the categories are:

  • Brand Communication (Small, Medium, Large)
  • Creative Strategy
  • Effective Use of Insight & Data
  • Marketing Innovation & Technology
  • Customer Engagement & Loyalty
  • Creative Use of Media
  • Best Content & Experience Creation
  • Global Marketing Excellence
  • Marketing Transformation

 

 

 

Business & social impact

These categories represent what marketing achieves in a broader sense, recognizing the work that affects the whole business or society for good. The Categories are:

  • Marketing For Positive Change
  • Not For Profit Marketing
  • Brand Transformation
  • Best Scale up Business
  • Marketing Excellence Legacy Brand
  • Business to Business Marketing (Small, Medium, Large)
  • Successful & Effective Partnerships

Marketing Leadership & Teams

These categories represent the people behind the marketing, recognising the teams and individuals that are driving the marketing industry forward. The categories are:

  • Best Agency Team
  • Best Brand Team
  • Future Marketing Leader
  • Inspirational Marketing Leader
  • Outstanding Achievement in Marketing

Excellence Spotlight

This elite group of awards represents the pinnacle of marketing achievement. These special recognition awards celebrate work that transcends category boundaries to set new standards of excellence. The Categories are:

  • Campaign of the Year
  • Most Iconic Marketing Strategy

Judges’ choice, cannot be entered directly:

  • Most Inspirational Story
  • Finance Directors Prize
  • Grand Prix 2025

HOW TO ENTER

Entry Process

  • All entries must be submitted via our online portal before the deadline date 
  • All entries must be paid for at the time of submission
  • The Marketing Society Members receive a £100 discount on their entries
  • If you are an agency submitting on behalf of a client you must include your client contact details
  • All judges sign a confidentiality agreement
  • We do publish selected case studies in the Members-only area of our website, on selected partner sites and winners are included in our annual Transformation Report or similar media. If you do have confidential information in your submission that is not suitable for publication you must indicate that clearly on the entry paper

 

ENTRY FEES

Entry Type Deadline Members Non-Members
Early Bird 30 Jan 2025 £395 + VAT £495 + VAT
Main Entry 19 Feb 2025 £454 + VAT £569 + VAT
First Extension 26 Feb 2025 £554 + VAT £669  + VAT
Final Extension 5 Mar 2025 £654 + VAT £769 + VAT

2025 ENTRY KIT NOW AVAILABLE

Click the button below to access the Entry Kit

Want to talk through your submissions and best course of action?

You can let us know which categories you are thinking of entering and we can support you in the process - click the button below to fill out the form

WHY ARE AWARDS IMPORTANT?

Peer Recognition

Judged by an elite panel of the most experienced, respected marketers

Ammunition

Contribute to the wall of evidence of marketing’s effectiveness

 

The Marketing Society Awards Quotes

 

Kudos

Helps you retain the top talent and recognise achievement

Inspiration 

Drive the industry forward by sharing your story

 

The Marketing Society Awards Quotes

JUDGES TOP TIPS

Top Tips from previous judges

"I have seen many awards where the content of the submissions were not addressing the questions asked in the award entry, and where there was no data to support the claims. Answer the question you are asked, and back it up with facts. It's that simple!” - Simonetta Rigo, Group CMO, Evelyn Partners

“Be clear about the consumer insight and data that led to the campaign. How has your brand shown that it understands its audience? How has your team engaged with that audience? And, as a result, grown brand love and delivered tangible outcomes for the business?” - Sarah Barron, CMO, Domino’s

“Clarity. Make it clear what made your work unique and what results it delivered. Results are everything. There's no point talking about a nice idea unless you can show it had real impact” - Rebecca Hirst, Chief Marketing and Communications Officer, EY UK