Think pieces

A career MOT by four of the best mechanics in the business

Car showing career MOT and four mechanics
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Smarter Marketing: How AI Powers Hyper-Personalisation at Scale

bottle with secret sauce written on it
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

 MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Cannes Lions 2025: A brave new world?

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Marketing Repositioned - Why Marketing Matters

Arrow showing the word capablity
The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

When AI meets culture: Are Gen AI models truly multicultural?

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Why Marketing Matters

A mix of images and icons to do with marketing
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Leading the Innovation Conversation: how to be a pioneering changemaker

front cover of Leading the innovation conversation report

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the

SXSW London 2025: The Zeitgeist of the Beautiful Collisions

Deepak Chopra and guests at SXSW London 2025
From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.

AI sludge is great soil for difference

Vintage science fiction illustration showing three humanoid figures walking on what appears to be an alien planet's surface
“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

The Digital Day Series 2025: Global Marketing Insights

Panel Discussion at The Marketing Society Digital Day Scotland 2025

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England

One Night Brander or Loyalty Lover?

Marketing Lounge Partnership Partner of The Marketing Society
At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…

Notes from The Digital Day England 2025

The Marketing Society Digital Day England 2025
Highlights and key take aways from The Digital Day England 2025 event

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.