Winning in Asia starts with understanding local cultures and letting them shape brand ideas, products and innovation. In this article, Elodie Guigues explores how brands can balance global consistency with local relevance, respond faster to cultural shifts and give local teams the freedom to act. She also highlights the importance of sharing learning between local and global teams, with practical steps to review brand guidelines and ensure market insights influence wider business decisions.

What changes when local teams help shape a campaign from the start? Drawing on our Localised Rebellion experience, Jolene Cornford explores how brands can use insights from across Asia to build stronger global strategies. She shares practical ways to balance brand consistency with local freedom and ensure knowledge from the ground reaches the people making decisions.

Why do so many brands want cultural relevance but struggle to act on it? Drawing on our breakfast with Culture Group, Krishnan Menon explores how brands can build cultural readiness by understanding fan communities, earning credibility and contributing something meaningful. He shares five practical principles, a way to assess organisational readiness and two actions to help teams prepare before the next cultural opportunity arrives.

In the fourth of this series, Crawford Hollingworth explores endorsement, the difference between a recommendation that helps us choose and a person willing to put their name behind it. AI can rank options and even write a convincing testimonial, but it cannot stake its reputation on a choice. Drawing on behavioural science, this piece asks leaders whether their organisations are earning real endorsement or merely manufacturing approval.

In the second part of his series, Jason Leavy explores why ambition needs training, not just desire, and draws on neuroscience to show how leaders can think like cognitive athletes and sustain their ambition without burning out.

This article by Canvas8 explores why South Korea’s department stores are thriving while Western retail struggles and how pop-up stores are turning experience into the product itself.

Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.

From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.

Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York

This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.

Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.

Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.

Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.

In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.