FEATURED CONTENT

Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

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Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

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WHY CANNES LIONS 2025 REVEALED MARKETING'S NEW POWER PLAYERS

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

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The Think Pieces

Provocative ideas from the industry's leading minds

Presenting with Impact

Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.
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For marketers who mean business: B2B

How B2B marketer Cherry Tian is using emotional storytelling and AI automation to win attention in a 'sea of sameness.
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Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026

Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.
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The Case Studies

The stories behind marketing's greatest successes

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
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The Videos

The essential moments from our global events, on demand

The Digital Day Singapore 2025 Highlight

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
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The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
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The Learning Lab - How to 10x yourself with AI with Sam Reid

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing. See real-life examples of how AI can streamline tasks, solve recurring...
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The News Articles

The latest intelligence from our influential global community

Domino's Pizza voted The Marketing Society Brand of the Year 2025

At the 2025 The Annual Dinner, The Marketing Society guests voted Domino's Brand of the Year while Mark Given and Briar Reidy took home much coveted leadership awards.
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The Marketing Society New York Update 2025

Across the world, our advisory boards help shape and support The Marketing Society community. As we wrap up 2025, we’re pleased to share a set of important board appointments in New York.
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Marketing and Communications Industry Bodies Collaborate to Launch Mental Health Charter

New GCC-Wide Charter launched by more than 300 senior industry professionals pledges to normalise and support mental health
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