The Thought Leadership

The intelligence behind marketing's leaders

Thought Leadership The Marketing Society

FEATURED CONTENT

Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.

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Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

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WHY CANNES LIONS 2025 REVEALED MARKETING'S NEW POWER PLAYERS

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

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The Think Pieces

Provocative ideas from the industry's leading minds

Growing with longtime fans

BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.
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How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.
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Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.
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The Case Studies

The stories behind marketing's greatest successes

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
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The Videos

The essential moments from our global events, on demand

Annual Lecture UAE 2026

We brought our flagship Annual Lecture to the GCC for the very first time in 2026, marking a landmark moment for The Marketing Society in...
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The Marketing Society UAE 10th Anniversary

For 10 years, The Marketing Society UAE has united and uplifted marketing leaders across the region. From 50 founding members in 2016 to a thriving...
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Global Conversation: Marketing's Reputation Problem & What We Do Next

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s biggest...
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The Podcasts

The conversations driving the industry forward

In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

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In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
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The News Articles

The latest intelligence from our influential global community

The Marketing Society Hong Kong Update 2026

The Marketing Society is delighted to announce two important additions to its Hong Kong board: Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's.
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The Marketing Society Singapore welcomes Canvas8 as our official Culture Partner

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.
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15 Senior Women Selected for Inaugural Leadership Accelerator by Think Equal

The Marketing Society UAE has announced the 15 outstanding candidates chosen for the first cohort of The Leadership Accelerator by Think Equal, following a rigorous multi-stage selection process.
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