The Thought Leadership
Be a leader
FEATURED CONTENT
The Cannes Spotlight 2025
Introducing The Marketing Society's exciting lineup at Cannes 2025! Join us for an unforgettable week of networking, insights, and inspiration around the Cannes Lions Festival of Creativity.
Why Marketing Matters
Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.
The Marketing Society Global Awards Shortlist
We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list
The Think Pieces
Insights that challenge and inspire thinking
The Digital Day Series 2025: Global Marketing Insights
The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to explore the rapidly evolving intersection of technology and marketing.
Read Now
One Night Brander or Loyalty Lover?
At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…
Read Now
Notes from The Digital Day England 2025
Highlights and key take aways from The Digital Day England 2025 event
Read Now
The Case Studies
Excellence in action from global marketers
Behind the Scenes: Marketing for Positive Change
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Read Now
Behind the Scenes: Creative Strategy
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024
Read Now
Behind the Scenes: Brand Communication (Medium)
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024
Read Now
The Videos
Capturing moments that matter most
Accenture Life Trends 2025 brought to you by The Marketing Society
Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.
Read Now
The Annual Lecture 2025
The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...
Read Now
Global Conversation: How CMOs can build Brands with Soul
In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands...
Read Now
The Podcasts
Conversations that shape marketing's future
‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green...
Listen Now
The Whole Marketer Ep146 - DEI with guest Ali Hanan
Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...
Listen Now
Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia...
Listen Now
The News Articles
Latest updates from our global community
The GCC Awards 2025 Shortlist
We’re delighted to announce the shortlist for The Marketing Society GCC Awards 2025.
Read Now
The Marketing Society Hong Kong Update 2025
The Marketing Society welcomes a new addition to its Hong Kong board - Ewa Stachurska, Chief Marketing and Sustainability Officer at Simpson Marine Limited.
Read Now
The 40th Marketing Society Awards Shortlist 2025
We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our
Read Now