The Thought Leadership

The intelligence behind marketing's leaders

Thought Leadership The Marketing Society

FEATURED CONTENT

Leading the Innovation Conversation:

We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.

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Why Marketing Matters

 

Michael Bayler, brand marketing pioneer, reviews our "Connection and Conversation" event on "Why Marketing Matters," sharing insights on sustaining meaningful dialogue.

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The Marketing Society Global Awards Shortlist

We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards.  After a live roll out on our LinkedIn page, you can now read the full list

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The Think Pieces

Provocative ideas from the industry's leading minds

Why Cannes Lions 2025 Revealed Marketing's New Power Players

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.
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Digital Twins: The Simple Fix for AI’s Visual Risks

Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.
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Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.
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The Case Studies

The stories behind marketing's greatest successes

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
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The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
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The Videos

The essential moments from our global events, on demand

The Digital Day Singapore 2025 Highlight

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights...
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The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from...
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The Learning Lab - How to 10x yourself with AI with Sam Reid

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing. See real-life examples of how AI can streamline tasks, solve recurring...
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The Podcasts

The conversations driving the industry forward

In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

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The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

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In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...
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The News Articles

The latest intelligence from our influential global community

Employer Brand of the Year Awards

Next week at Amplify, we’re proud to launch the Employer Brand of the Year Awards, in partnership with Denholm Associates.
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The Marketing Society Global Awards 2025 Winners

This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.
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Star Awards 2025: The Results

The Star Awards saw over 500 marketing professionals gather to celebrate excellence and show the real impact of marketing.
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