The Marketing Society is delighted to announce two important additions to its Hong Kong board: Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's.
Ivy brings 14 years of marketing expertise, from helping launch Mox Bank as part of its founding team to shaping customer engagement at Cathay Pacific. Her approach centres on a simple yet powerful question: how can brands show up in ways that genuinely care for people, not just sell to them? Her commitment to challenging the status quo and creating opportunities for others will be invaluable as we champion marketing excellence across the region.
Jiunn is a results-oriented executive with over two decades of experience in FMCG and agribusiness sectors. As Driscoll's first Chief Marketing Officer, he works at the intersection of purpose-led brands and value creation, building brand equity whilst inspiring sustainability-led efforts. His track record spans senior roles at Zespri, Unilever and L'Oréal across Latin America, Asia and Europe.
With voices spanning insurance, agribusiness, technology and travel, our board now reflects the true breadth and diversity of our industry and region. Together, we're positioned to create new opportunities for marketers to thrive and drive transformation across Asia-Pacific.
"I'm honoured to join The Marketing Society board in Hong Kong at a time when our industry has a real opportunity to reset the norm. I'm passionate about bringing fresh perspectives to the table, challenging comfortable thinking and turning marketing into a force for positive change. By connecting curious, courageous leaders across our community, I hope we can inspire braver decisions that create meaningful value for both businesses and society."
Ivy Cheung Chubb Life Insurance Hong Kong Limited
"I am excited to join the board of The Marketing Society Hong Kong at a time when our profession is being challenged to be braver and more relevant than ever. I believe marketing can be a force for good when it blends conviction, commercial rigour and human insight. I look forward to contributing my experience whilst learning alongside an exceptional community of peers."
Jiunn Shih Driscoll's
The Hong Kong board is led by Nellie Chan, Chair of The Marketing Society and Hina Wainwright, Vice Chair. On the board are also some of Hong Kong's most prominent marketing leaders, including Andrea de Vincentiis (HSBC), Andreas Krasser (Omnicom Advertising), Edward Bell (Cathay Pacific), Ewa Stachurska (Simpson Marine/Sanlorenzo Asia-Pacific), Geraldine Chew (ex-K11), Kiri Sinclair (Sinclair) and Nixon Cheung (Hong Kong Tramways).
Find out more about The Marketing Society Hong Kong here.
