David Ketchum reviews the 2025 Changemaker's Conference in Hong Kong and discovers that the future is not about having the best tech it's about those who've transformed how their people work and think.

Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.

Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.

Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.

As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?