The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Highlights and insights from Navigate: Now and Next 2026 Hong Kong. Leading through complexity and fragmentation. Hong Kong's discussions centred on leadership in an increasingly fragmented environment. The emphasis was on navigating short-term commercial pressures while maintaining long-term thinking, managing increasingly complex customer journeys and recognising that strong leadership and human judgement are essential in a world of accelerating automation.

The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

Ines Lam reviews her address to The Marketing Society Hong Kong, exploring geopolitical volatility, US tariff uncertainty, AI-driven workforce transformation, China’s outbound capital shift, and why organisational agility is essential for business leaders navigating 2026’s evolving global landscape.

Greg Carton reviews the From Macro to Market - Asia’s Economic Trends by HSBC's Ines Lam

The Marketing Society is delighted to announce two important additions to its Hong Kong board: Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's.

David Ketchum reviews the 2025 Changemaker's Conference in Hong Kong and discovers that the future is not about having the best tech it's about those who've transformed how their people work and think.

Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.