Hong Kong
Presenting with Impact
Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.
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Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026
Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.
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Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.
Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.
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What is Search?
Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.
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From Links to Answers and SEO to GEO
As AI agents replace search engines, marketers must shift from keyword optimization to 'Share of Model'. David Ketchum shares insights from the 2025 Changemakers Conference Hong Kong.
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AI Beyond Efficiency
Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.
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THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.
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Agility in Uncertainty: Strategic responses to the evolving trade landscape
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.
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Cannes Lions 2025: How Do We Move Fast and Build Brands?
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?
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The Marketing Society Hong Kong Update 2025
The Marketing Society welcomes a new addition to its Hong Kong board - Ewa Stachurska, Chief Marketing and Sustainability Officer at Simpson Marine Limited.
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