Toward or away?
Today, will you stand outside your boss’s office hoping that she’ll meet with you about your new project, or will you hunker down in your cube hoping she doesn’t notice you?
Editor's choice
What is the best way to empower local markets?
DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...
Interesting v Important: How to Deceive Sherlock Holmes
The truest test of a great Agency is its ability to find creative and compelling solutions to big, intractable corporate problems.
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Event reviews
Livity x Cannes Lions 2019
For anyone that’s been out to the Cannes Lions Festival of Creativity, they will know it’s full of contradictions. There is a race...
Demystifying Digital Transformation
More than 100 marketing and communication executives turned up at Google’s Hong Kong offices on the 25th of June...
Embracing 'differability'
Probably the most iconic Olympic photographs comes from the 1968 Mexico Games: two black American sprinters - 200m gold medalist...
Connect
Interview with Peter DeBenedictis
Microsoft's Peter DeBenedictis has recently joined The Marketing Society Dubai board, so we tracked him down for a quick interview
Interview with Jason Leavy
VICE's Jason Leavy has recently joined The Marketing Society Dubai board, so we tracked him down for a quick interview
Interview with Katherine Goodwin
Katherine’s work at Food Standards Scotland (FSS) and in her previous role as Head of Safer and Greener Marketing at the Scottish...