Esports: the new marketing battlefield?
Publisher at Unofficial Partner, Sean Singleton, asks, should brands care about esports? Hint: yes. And offers some ways they can get involved in this rapidly growing marketplace.
Editor's choice
Back to the future of marketing
Richard Chataway explains why every marketer is in the business of behaviour – and how 60 years of scientific progress in understanding human behaviour helps...
Gender stereotyping
With further ASA bans on ads under the gender stereotyping rules, the industry has been led to question the impact on future creative work
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Event reviews
Trendspotting with STV
The latest Trendspotting event, hosted by STV, centred around partnerships. STV have identified partnerships as a key way to...
Ten Takeaways from our Bravest Conference Hong Kong
In current times, we needed a rallying cry to be bold and a reminder of the brilliant things we can achieve when we work together....
An evening with STV
Hosted by STV’s marketing gurus and their guest from Little Dot Studios, the theme of the session was very much: the power of partnerships.
Connect
Interview with Push Banerji
Meet Marketing Society India board member, Founder and Director at Taali and Brand Director at Kyndal Group
Meet Dubai member Miret Padovani
What is your most hated business expression? To "think outside the box."
Interview with Peter DeBenedictis
Microsoft's Peter DeBenedictis has recently joined The Marketing Society Dubai board, so we tracked him down for a quick interview