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As the Society opens in the Middle East, one of our committee members talks about moving recently to Dubai...

Screenwriting guru Phil Parker argues that all great films contain one of eight themes...

Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles...

Our partners SapientNitro were at the festival hoovering up knowledge and best practice and brought it back to share with you.

There is no shortage of material on the web that offers guidance for measuring social media activities. However, little stands up to robust scrutiny.

Over the last 31 years our Awards have established themselves as the leading marketing awards for the industry.

January is traditionally the time of year when we stop. Stop drinking, stop smoking, stop bringing work home at the weekend.

With business as usual the marketing equivalent of a death warrant, last year’s theme was about overcoming legacy thinking and resetting the agenda for the future. Taking that further, this year's conference theme was 'Beyond'.

'One of London's loveliest carol concerts' is taking place again this year on Thursday 10 December...

'Winter for Good', this year was held at Basement Sate - an exclusive cocktail bar tucked away in the heart of Soho. 

What's the secret to award-winning marketing? We heard from this year's winners - EDF, Macmillan, TSB and Diageo - on what it takes to win an Excellence Award.

Joe Wicks, The Body Coach, joined us for lunch on Thursday 10 September. Not heard of him? You will. 18 months ago he was running sessions for a handful of people in his local park in South London.

In August, we were delighted to be hosting our first summer party in Asia and were joined by our members in the region for an evening of catching up and networking.

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This week we meet Alex Malouf, Corporate Communications and Reputation Manager, Procter & Gamble.
 
What’s your golden rule?

Competition was fierce and sparked intense debate amongst our panel of judges. So... are you one of the chosen few?

Attending SXSW but not sure what to go to? Fear not. SapientNitro's guide to finance, retail, healthcare and automotive will help.

This week we meet Joanna Ong- Ash, Head of Corporate & Marketing Communications, AIA Singapore
 
What’s your golden rule?
Data. Data. Data. However big or small a marketing initiative may be, it has to be driven by customer insights and refined by marketing performance metrics.
 

Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.

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