To be the leading global community of the world’s smartest marketers raising the quality and importance of our profession and our impact on business, the economy and in society.

To inspire, accelerate and unite the marketing leaders of today and tomorrow to help them do well in their careers and do good in their organisations and society, enabling marketing excellence and empowering brave leadership.


We work together to grow marketing’s positive impact.

Why? Because we believe that brilliant marketers and brave leaders grow organisations and change the world. We connect the changemakers, those who want to make an impact and make a difference because we know that together, as a community, we achieve more than we do alone.

We were founded in 1959 as a not-for-profit membership organisation. Since then, we have grown to become a highly influential global community of marketing leaders with bases including England, Scotland, Hong Kong, Singapore, United Arab Emirates and New York.

Through the connections of our 2800+ membership community, a world-class programme of events, ground-breaking professional development programmes, prestigious award programmes, publications and insightful content, we help empower our members to lead success in their organisations and add value to customers and society, leading the conversation in businesses and the industry.