Case studies

Behind the Scenes: Marketing for Positive Change

highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024
Find out more about the highly commended entry from Ogilvy and Mayor of London in the Marketing for Positive Change category from The Marketing Society Global Awards 2024

Behind the Scenes: Creative Strategy

Creative Strategy winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Behind the Scenes: Brand Communication (Medium)

Brand Communication winner from The Marketing Society Global Awards 2024
Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

Grand Prix winner from The Marketing Society Global Awards 2024
Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Behind the Scenes: Business to Business (Small and Medium)

Business to Business Small to Medium: The Marketing Society Awards Roland DG
Find out more about the winning entry of Business to Business (small and medium) from The Marketing Society Global Awards 2024

Behind the Scenes: Campaign of the Year 2023

Campaign of the Year 2023 The Marketing Society Awards The AA
Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024

The Marketing Transformation Report 2024

Marketing Transformation Report 2024
The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The 39th Marketing Society Awards Case Studies

The Marketing Society 2024 Awards Source Baz Seal
Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Driving Digital: Smart's E-Commerce Revolution

Accenture Song Smart Partner of The Marketing Society
smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

Banking on AI: BBVA's Digital Revolution

Accenture Song BBVA Partner of The Marketing Society
BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

MARKETING TRANSFORMATION 2023

Transformation Report 2023
The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The 38th Marketing Society Award Winning Case Studies

London Awards The Marketing Society
Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The annual B2B marketing effectiveness barometer

TMP Report
The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Marketing Transformation 2022

Transformation report
We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

2022 TMS Awards Commended, Tricor Group

Tricor
The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Ignite: Growth Conversations

Kantar
Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations. 

2022 TMS Awards Commended, BT

Source: BT awards entry
This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people.

2022 TMS Awards Winner, CALM

Source: Awards Entry
Suicide should be considered a public health emergency in the UK, with 125 lives lost every week. Despite this, mental health is both hard to talk about and hard to understand.

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

2022 TMS Awards Commended, Turtl

Source: Awards Entry
Could this research be deployed to make the mountains of content (thought leadership, case studies, articles, newsletters, pitch decks and more) produced by businesses every day more engaging, enjoyable and effective?

2022 TMS Awards Commended, Department For Transport THINK!

Source: Awards Entry
THINK! needed to empower young men to set a new good driving ‘standard’ for themselves, and their mates, by challenging the outdated masculine norms.