The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.

SUCCESSFUL AND EFFECTIVE PARTNERSHIPS

How Coca-Cola transformed its Olympic partnership to win over Gen Z

Coca-Cola

Ogilvy UK

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