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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Living Brands are Winning in Today’s Attention Economy

The Rise of Living Brands
In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Published on: 4 August 2025

Member Interview with Pooja Sookur

Image created by The Marketing Society
Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

Published on: 31 July 2025

B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

Boat on water with blue colour wash on it
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

Published on: 29 July 2025

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Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

Published on: 5 July 2025

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Podcasts

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-fragmented-creativity-is-exciting 26.610068033333334 2025-06-11T07:30:00.000Z

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast
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Videos

The Digital Day Singapore 2025 Highlight

The Digital Day Singapore 2025

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights,

The Digital Day Singapore 2025 Highlight

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Data found a finger print

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

The Learning Lab - How to 10x yourself with AI with Sam Reid

The Learning Lab - How to 10x yourself with AI with Sam Reid

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing.

The Learning Lab - How to 10x yourself with AI with Sam Reid

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