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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Localised Rebellion – How Brands Win in Asia

The brands winning Asia aren’t becoming more global, they’re becoming more locally intelligent.

cables
Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.

Published on: 15 October 2026

What Ambition Really Looks Like: 5 Lessons from the Changemakers Conference New York

By Priya Shenoy

The Marketing Society at Advertising Week New York 2026
From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.

Published on: 15 October 2026

One Less Chair: Why Marketing’s Best Leaders Keep Starting Again

Resilience - the hidden side of ambition

By Lisa Gilbert

Warm Wood Conference Room at Sunset Chairs
Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York

Published on: 15 October 2026

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Case studies

The Marketing Society GCC Awards 2026: Sustainability

Rea Sea
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Marketing Innovation and Technology

World Health Expo
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Successful and Effective Partnerships

The Art of Connection by HSBC Banking Middle East & The Edge
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

Published on: 17 September 2026

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Podcasts

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Videos

The Marketing Society GCC Awards 2026: Highlights

People holding the GCC Awards trophy

Relive the highlights from The Marketing Society GCC Awards 2026, held at Mandarin Oriental Jumeira, Dubai, on 17 September.

The Marketing Society GCC Awards 2026: Highlights

AI Show & Tell with Fabian Roser

Woman choosing an idea out of many generated ideas

What happens to marketing when AI can do the work?

AI Show & Tell with Fabian Roser

Learning Lab: Is your Client-Agency relationship holding you back?

Gill Whitty-Collins and Nick Elliott

In this Learning Lab, Gill Whitty-Collins and Nick Elliott explore what it really takes to build a thriving, productive client-agency partnership.

Learning Lab: Is your Client-Agency relationship holding you back?

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