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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth Rebels: Why Companies Need Rule-Breaking Marketers

Reflections on a recent The Marketing Society LinkedIn Live with Thomas Barta

By Rachel Letham

Thoughtful Workspace Brainstorming
Rachel Letham reviews a recent LinkedIn Live event with Thomas Barta: The Marketing Leadership Masterclass. With corporate growth stagnating while real change is accelerating, we need more Growth Rebel - people who ignites ideas and makes them happen, as Thomas explains.

Published on: 7 September 2026

The courage to lead differently

By Jenny Emslie

Inclusive team connecting in a supportive workplace
Inclusive leadership is an ambitious choice to challenge outdated workplace norms and build a culture where people feel trusted, supported and safe enough to thrive and do their best work.

Published on: 31 August 2026

Seeing Is Believing

The Courage to Build, Experiment and Be Seen

By Jessica Schroeder

Marketing leader developing ideas on a glass wall in a modern Dubai office, reflecting ambition, experimentation and visible impact.
What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?

Published on: 31 August 2026

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Case studies

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Drink

Gold Winners

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Published on: 2 July 2026

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Podcasts

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Videos

A Call To Arms: Why Marketers Need To Know About Marketing

Mark Ritson and Sophie Devonshire

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

The Global Conversation: Building World-Class Customer Experience with AI

Coding with a human touch

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Show & Tell | AI in real-world marketing

Prompt explosion coming out of

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing

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