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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Growth Rebels: Why Companies Need Rule-Breaking Marketers

Reflections on a recent The Marketing Society LinkedIn Live with Thomas Barta

By Rachel Letham

Rachel Letham reviews a recent LinkedIn Live event with Thomas Barta: The Marketing Leadership Masterclass. With corporate growth stagnating while real change is accelerating, we need more Growth Rebel - people who ignites ideas and makes them happen, as Thomas explains.

If AI’s the baseline, what's your differentiator?

By Emma Gordon

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Learn Like a Lobster with The Marketing Society

By Helen Tupper

The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

Case studies

The Marketing Transformation Report 2024

In partnership with Accenture Song

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The annual B2B marketing effectiveness barometer

By The Marketing Practice

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

Podcasts

The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep141-owning-your-marketing-career-with-guest-david-brewerton 43.641557633333335 2025-01-21T07:00:00.000Z

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z

Videos

The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty and shifting consumer expectations.

Navigate: Now & Next 2026 England | Afternoon Sessions

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown

Your Next Chapter | Smash Your First 90 Days with Mark Evans