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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source Canva Credit Vadym Stepanchuk from Getty Images Pro

Anshika Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

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Having your cake and eating it too

By Mark Evans

Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

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The Power of International Creativity

By Diego Chicharro

Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

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Case studies

The Marketing Transformation Report 2024

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

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Podcasts

The Whole Marketer Ep141 - Owning your Marketing Career with…

Podcast

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

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The Whole Marketer Ep140 - Marketing Excellence with guest Sue…

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Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

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The Whole Marketer Ep139 - Personal Understanding with guest…

Podcast

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

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Videos

The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

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Global Conversation: How CMOs can build Brands with Soul

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

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