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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing Matters: The Campaigns That Changed Everything: Part 1

By Rachel Letham

iconic brands of the 80s and 90s in marketing
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

Published on: 6 March 2026

Member Interview with VJ Anand

VJ Anand
Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Published on: 2 March 2026

Member Interview with Jack Shearring

Jack Shearring
Member Interview with Jack Shearring, Head of Transformation, Mediasense

Published on: 2 March 2026

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Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

Published on: 7 August 2025

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Podcasts

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-fragmented-creativity-is-exciting 26.610068033333334 2025-06-11T07:30:00.000Z
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Videos

Global Conversation: Beyond Profit & Purpose-Driven Leadership

Blub with a stream of light

In this Global Conversation, Sophie Devonshire, Chief Executive Officer at The Marketing Society, is joined by Ben Renshaw,

Global Conversation: Beyond Profit & Purpose-Driven Leadership

Global Conversation: Three Paths to Growth

Three roads coming to one

Growth rarely comes from doing more of the same. But where exactly should you push?

Global Conversation: Three Paths to Growth

Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

Blueprint of funnel

The B2B marketing playbook is being rewritten.

Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

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