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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Alex Malouf

Member Interview with Alex Malouf, Founder, Narrative Shapers

Navigate: Now & Next 2026 Dubai

Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

In a world where everyone has AI, what becomes valuable?

By Noura Haggag

Reflecting on Navigate Now and Next Dubai, Noura Haggag argues AI makes execution easy but scales whatever you give it, including poor positioning. As building gets simpler, judgement and market context matter most.

Case studies

The Marketing Society Global Awards 2026: Performance Marketing & Growth

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Performance Marketing & Growth Winners - Building a Scalable Search Growth System by Nivea & Iris

The Marketing Society Global Awards 2026: Marketing for Positive Change

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Highly Commended - The EVEN BIGGER 180 - Raising Awareness and Funds for Prostate Cancer UK by Paddy Power

The Marketing Society Global Awards 2026: Effective Use of Insight & Data

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Effective Use of Insight & Data Highly Commended Volume of Insights by Barclays and RAPP

Podcasts

The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep150-ai-for-marketers-with-guest-jeremy-connell-waite 41,40 2025-06-17T08:34:00.000Z

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-fragmented-creativity-is-exciting 26.610068033333334 2025-06-11T07:30:00.000Z

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z

Videos

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown

Your Next Chapter | Smash Your First 90 Days with Mark Evans

Your Next Chapter | Navigate the Market with Kathleen Saxton