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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leader's Job in the AI Transition: Build Trust, Not Just Speed

By Suresh Raj

Golden hour creative workspace
Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.

Published on: 5 October 2026

The Line in the Sand: Making marketing more effective, efficient and enjoyable

by WhichWayUp and The Marketing Society

By Rachel Letham

The Line in the Sand report cover showing The Marketing Society and WhichWayUp logos, with a pink line struck through the title
Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.

Published on: 1 October 2026

An evening with Nir Eyal: Beyond Belief

By Abigail Dixon

Nir Eyal and Abigail Dixon
Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Published on: 1 October 2026

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Case studies

The Marketing Society GCC Awards 2026: Customer Experience

Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG - Can’t Explain It. Only Feel It.
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Best Team

Diageo Best Team The Marketing Society GCC Awards 2026
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Best Team winner Diageo Marketing Team by Diageo.

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: B2B

Mashreq Bank & Almost Impossible Agency | Mashreq Masterclass
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. B2B winner Mashreq Masterclass by Mashreq Bank & Almost Impossible Agency.

Published on: 17 September 2026

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Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z
The Whole Marketer
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Videos

A Call To Arms: Why Marketers Need To Know About Marketing

Mark Ritson and Sophie Devonshire

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

The Global Conversation: Building World-Class Customer Experience with AI

Coding with a human touch

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Show & Tell | AI in real-world marketing

Prompt explosion coming out of

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing

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