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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Alex Malouf

Alex Malouf
Member Interview with Alex Malouf, Founder, Narrative Shapers

Published on: 27 June 2026

Navigate: Now & Next 2026 Dubai

Navigate: Now & Next 2026 Dubai
Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

Published on: 17 June 2026

In a world where everyone has AI, what becomes valuable?

By Noura Haggag

Navigate: Now & Next 2026 Dubai
Reflecting on Navigate Now and Next Dubai, Noura Haggag argues AI makes execution easy but scales whatever you give it, including poor positioning. As building gets simpler, judgement and market context matter most.

Published on: 17 June 2026

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Case studies

The Marketing Society Scotland Star Awards 2026: Food

Gold Winners

Fray Bentos Advert
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Food winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Financial and Professional Services

Gold Winners

Own It with ESPC by Studio LR, ESPC
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Financial and Professional Services winners: Own It with ESPC by Studio LR, ESPC

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: PR

Gold Winners

Laphroaig x Willem Dafoe, Suntory Global Spirits
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. PR winners: "Unphorgettable" by Laphroaig x Willem Dafoe, Suntory Global Spirits

Published on: 2 July 2026

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Podcasts

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-fragmented-creativity-is-exciting 26.610068033333334 2025-06-11T07:30:00.000Z

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast
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Videos

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next
The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty and shifting consumer expectations.

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next
The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence of AI.

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next 2026 England | Morning Sessions

Navigate: Now & Next
The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital twin technology to experimentation culture and untapped commercial growth opportunities.

Navigate: Now & Next 2026 England | Morning Sessions

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