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Latest Think Pieces

AI can recommend; only humans can endorse

Human Advantage in an AI driven world: Brain file 4

By Crawford Hollingworth

Department B The Human Advantage in an AI Driven World
In the fourth of this series, Crawford Hollingworth explores endorsement, the difference between a recommendation that helps us choose and a person willing to put their name behind it. AI can rank options and even write a convincing testimonial, but it cannot stake its reputation on a choice. Drawing on behavioural science, this piece asks leaders whether their organisations are earning real endorsement or merely manufacturing approval.

Member Interview with James Smyllie

Founder, Taman Warna Pte Ltd

James Smyllie
Member interview with James Smyllie, Founder of Taman Warna Pte Ltd.

Train For Ambition

Think like a cognitive athlete

By Jason Leavy

Contemplative Brain Hologram Workspace
In the second part of his series, Jason Leavy explores why ambition needs training, not just desire, and draws on neuroscience to show how leaders can think like cognitive athletes and sustain their ambition without burning out.

Case studies

The Marketing Society GCC Awards 2026: Customer Experience

Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG - Can’t Explain It. Only Feel It.
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

The Marketing Society GCC Awards 2026: Best Team

Diageo Best Team The Marketing Society GCC Awards 2026
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Best Team winner Diageo Marketing Team by Diageo.

The Marketing Society GCC Awards 2026: B2B

Mashreq Bank & Almost Impossible Agency | Mashreq Masterclass
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. B2B winner Mashreq Masterclass by Mashreq Bank & Almost Impossible Agency.

Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z
The Whole Marketer

Videos

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing