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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

From seen to chosen

Evolving ambition in B2B marketing

By Wendy Choy

Ambitious B2B marketing moves beyond visibility and isolated campaigns to create connected, meaningful experiences that build buyer confidence and drive decisions

Who is driving agency transformation - the agency or the client?

What the PepsiCo move proves

By Rasha Rteil

What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.

Leading at the center

By Andy Goldberg

Why the today's most effective leaders aren't those who are out front, they are the ones leading from the middle. Andy Goldberg, Chief Marketing Officer, and Chair of The Marketing Society New York draws on his experience leading teams.

Case studies

The Marketing Society GCC Awards 2026: Customer Experience

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

The Marketing Society GCC Awards 2026: Best Team

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Best Team winner Diageo Marketing Team by Diageo.

The Marketing Society GCC Awards 2026: B2B

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. B2B winner Mashreq Masterclass by Mashreq Bank & Almost Impossible Agency.

Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

Videos

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing

Your Next Chapter | Choosing the Right Board Role with James Fairclough

How do you know if a board or trustee role is actually right for you?