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Latest Think Pieces

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Fellows Interview with AJ Coyne

AJ Coyne
Fellows Interview with AJ Coyne, Chief Marketing and Growth Officer, Monzo

Fellows Interview with Vikram Krishna

Vikram Krishna
Fellows Interview with Vikram Krishna, Co-Founder, Sacred Groves

Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)

Audi Match
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner

The Marketing Society Global Awards 2025: Marketing for Positive Change (Highly Commended)

E45 The Marketing Society Awards
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

The Marketing Society Global Awards 2025: Effective use of Insight and Data (Highly Commended)

Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Effective Use of Insight and Data Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z
The Whole Marketer

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z
Podcast

Videos

This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds,

The Digital Day England 2025 Sessions

Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.

Accenture Life Trends 2025 brought to you by The Marketing Society

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

The Annual Lecture 2025