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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

The Fellows Fundamentals: Launching a New Brand

By Charles Vallance

The Fellows Fundamentals header Charles Vallance
As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

Published on: 28 August 2025

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

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Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)

Audi Match
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Marketing for Positive Change (Highly Commended)

E45 The Marketing Society Awards
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Effective use of Insight and Data (Highly Commended)

Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Effective Use of Insight and Data Highly Commended was Tailoring Loyalty, Turning Data Into the Ultimate Fashion Associate

Published on: 7 August 2025

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Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z
The Whole Marketer

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z
Podcast
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Videos

The Digital Day England 2025 Sessions

The Digital Day England 2025

This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds,

The Digital Day England 2025 Sessions

Accenture Life Trends 2025 brought to you by The Marketing Society

Accenture Life Trends 2025 brought to you by The Marketing Society
Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.

Accenture Life Trends 2025 brought to you by The Marketing Society

The Annual Lecture 2025

The Annual Lecture 2025 with Alex Mahon

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

The Annual Lecture 2025

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