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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Erris de Stacpoole

Member Interview with Erris de Stacpoole, Public Relations Communications Specialist, Accenture Song

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Case studies

The Marketing Society Scotland Star Awards 2026: Food

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Food winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

The Marketing Society Scotland Star Awards 2026: Financial and Professional Services

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Financial and Professional Services winners: Own It with ESPC by Studio LR, ESPC

The Marketing Society Scotland Star Awards 2026: PR

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. PR winners: "Unphorgettable" by Laphroaig x Willem Dafoe, Suntory Global Spirits

Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

Videos

Your Next Chapter | Choosing the Right Board Role with James Fairclough

How do you know if a board or trustee role is actually right for you?

Your Next Chapter | Choosing the Right Board Role with James Fairclough

Your Next Chapter | Protecting Your Resilience with Abigail Dixon

Your Next Chapter | Defining Your Ideal Role with Abigail Dixon

Chasing a job title rarely gets you the role you actually want.