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Latest Think Pieces

An evening with Nir Eyal: Beyond Belief

By Abigail Dixon

Nir Eyal and Abigail Dixon
Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Member interview with Tim Sedo

Tim Sedo
Member Interview with Tim Sedo, Marketing Director, Asia Pacific, Deckers Asia Pacific Ltd.

Member Interview with Hannah Pate

Hannah Pate
Member Interview with Hannah Pate, Senior Marketing Manager at Clean Digital

Case studies

The Marketing Society GCC Awards 2026: Customer Experience

Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG - Can’t Explain It. Only Feel It.
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

The Marketing Society GCC Awards 2026: Best Team

Diageo Best Team The Marketing Society GCC Awards 2026
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Best Team winner Diageo Marketing Team by Diageo.

The Marketing Society GCC Awards 2026: B2B

Mashreq Bank & Almost Impossible Agency | Mashreq Masterclass
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. B2B winner Mashreq Masterclass by Mashreq Bank & Almost Impossible Agency.

Podcasts

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z
The Whole Marketer

Videos

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profe

A Call To Arms: Why Marketers Need To Know About Marketing

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and

The Global Conversation: Building World-Class Customer Experience with AI

Discover how marketing leaders are using AI in practice.

Show & Tell | AI in real-world marketing