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Latest Think Pieces

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

Book and lightbulb
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Marketing Repositioned - Why Marketing Matters

Now Indispensable to Business Growth

By Katherine Theobald

Graph showing growth woman behind it pointing
The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

When AI meets culture: Are Gen AI models truly multicultural?

By Candice Tobbo

Black and white illustration of a humanoid AI surrounded by colorful cultural symbols including a globe, speech bubble, scale, and abstract shapes.
AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Case studies

The Marketing Society GCC Awards 2025 Winner: Best Team

The Marketing Society GCC Awards 2025 Winner: Best Team
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

The Marketing Society GCC Awards 2025 Winner: Best use of media

The Marketing Society GCC Awards 2025 Winner: Best use of media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

The Marketing Society GCC Awards 2025 Winner: Business to Business

The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Podcasts

In My Humble Opinion... Fragmented creativity is exciting

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-fragmented-creativity-is-exciting 26.610068033333334 2025-06-11T07:30:00.000Z

‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-2-guy-parker-chief-executive-advertising-standards-authority-asa 41.206421766666665 2025-04-04T07:10:00.000Z
Podcast

Videos

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing.

The Learning Lab - How to 10x yourself with AI with Sam Reid

This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds,

The Digital Day England 2025 Sessions