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Latest Think Pieces

The Machines Got an Upgrade. Did You?

Where the real bottleneck in marketing lies, and why the most urgent upgrade right now has nothing to do with your tech stack

By Julien Carsenti

Scott presenting at Navigate: Now & Next 2026 Singapore

Five sessions at Navigate: Now & Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no...

The CEO Conversation with Michelle Mitchell

By Rachel Letham

Michelle Mitchell and Sophie Devonshire
Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

Why Marketing’s Future Belongs to the Clear, Connected and Human

By Samit Mehrotra

Panel discussion pic from the Conference
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

Podcasts

Videos

The afternoon sessions at Navigate: Now & Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncer

Navigate: Now & Next 2026 England | Afternoon Sessions

The mid-morning sessions at Navigate: Now & Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the

Navigate: Now & Next 2026 England | Mid-morning Sessions

The morning sessions at Navigate: Now & Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and di

Navigate: Now & Next 2026 England | Morning Sessions