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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Self Limiting Beliefs - Nir Eyal - What if it isn't true?

By Liz Dean

Evening with Nir Eyal
Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Published on: 5 October 2026

The Marketing Leader's Job in the AI Transition: Build Trust, Not Just Speed

By Suresh Raj

Golden hour creative workspace
Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.

Published on: 5 October 2026

The Line in the Sand: Making marketing more effective, efficient and enjoyable

by WhichWayUp and The Marketing Society

By Rachel Letham

The Line in the Sand report cover showing The Marketing Society and WhichWayUp logos, with a pink line struck through the title
Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.

Published on: 1 October 2026

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Case studies

The Marketing Society GCC Awards 2026: Sustainability

Rea Sea
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Marketing Innovation and Technology

World Health Expo
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).

Published on: 17 September 2026

The Marketing Society GCC Awards 2026: Successful and Effective Partnerships

The Art of Connection by HSBC Banking Middle East & The Edge
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

Published on: 17 September 2026

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Podcasts

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Videos

The Marketing Society GCC Awards 2026: Highlights

People holding the GCC Awards trophy

Relive the highlights from The Marketing Society GCC Awards 2026, held at Mandarin Oriental Jumeira, Dubai, on 17 September.

The Marketing Society GCC Awards 2026: Highlights

AI Show & Tell with Fabian Roser

Woman choosing an idea out of many generated ideas

What happens to marketing when AI can do the work?

AI Show & Tell with Fabian Roser

Learning Lab: Is your Client-Agency relationship holding you back?

Gill Whitty-Collins and Nick Elliott

In this Learning Lab, Gill Whitty-Collins and Nick Elliott explore what it really takes to build a thriving, productive client-agency partnership.

Learning Lab: Is your Client-Agency relationship holding you back?

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