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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What Nobody Tells You About Building a Remarkable Career

By Ritchie Mehta

Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."

What Formula 1 in Las Vegas Taught Me About Social, Entertainment and the Future of Brand Growth

By Richard Boon

The brands winning in sport today are those treating entertainment as strategy, showing up daily through authentic content, culturally resonant partnerships and experiences fans actually want - valuable lessons and insights from the F1 Business Summit in Las Vegas 2025

Explaining the bebot makeup trend

Written by Canvas8

This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

The Marketing Society Global Awards 2025: Business to Business Large (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

Podcasts

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z

In My Humble Opinion... There’s nothing more valuable than an idea that moves the world

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

In my humble opinion podcast The Marketing Society Publicis Groupe UK

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-theres-nothing-more-valuable-than-an-idea-that-moves-the-world 44.8217687 2025-03-10T10:45:00.000Z

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z

Videos

Your Next Chapter | Reconnecting With You with Abigail Dixon

Your Next Chapter | Your CV is a Story with David Kean

What if the hardest part of writing your CV has nothing to do with writing?

Your Next Chapter | Your CV is a Story with David Kean

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?