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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why Ambition is Critical in the Era of AI

By Jason Leavy

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

"We don't even have synthetic on our roadmap. We need to change that."

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

Who are India's culture creators?

By Canvas8

This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.

Case studies

The Marketing Society GCC Awards 2026: Creative Use of Media

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Creative Use of Media winner Miral: Disneyland Abu Dhabi by Miral & Weber Shandwick.

The Marketing Society GCC Awards 2026: Brand Evolution

$du & TBWA\RAAD | Brand 1.0$

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Brand Evolution winner Brand 1.0 by du & TBWA\RAAD.

The Marketing Society GCC Awards 2026: Brand Communication

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Brand Communication winner Bright Bites – The World's First Supermarket Built for Kids by Carrefour.

Podcasts

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z

Videos

Your Next Chapter | Choosing the Right Board Role with James Fairclough

How do you know if a board or trustee role is actually right for you?

Your Next Chapter | Choosing the Right Board Role with James Fairclough

Your Next Chapter | Protecting Your Resilience with Abigail Dixon

Your Next Chapter | Defining Your Ideal Role with Abigail Dixon

Chasing a job title rarely gets you the role you actually want.