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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Is TV Dead? We've Been Asking the Wrong Question

By Darren Chuckry

For more than a decade, marketers have debated whether television is dying. After moderating The Marketing Society Hong Kong's Uncomfortable Conversations: Is TV Dead? panel, I came away convinced we have been asking the wrong question. Television isn't dead. Consumers have simply changed how they consume video, moving seamlessly between broadcast television, streaming platforms and digital video.

Is TV Dead? The Better Question Is Where It Has Gone

By Johnny Ng

The Marketing Society session I participated in asked a familiar question: Is TV dead? I don’t think that is the most useful question anymore. What matters more...

What Customers Want Now: Trust, Relevance and Authenticity

For a recent Changemakers Club, Prophet partnered with The Marketing Society to host a group of marketing leaders for a timely discussion on what truly drives...

Case studies

The Marketing Society Scotland Star Awards 2026: Brand Experience

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Brand Experience winners: Edinburgh Zoo Giant Lanterns by Union Group, Royal Zoological Society of Scotland

The Marketing Society Scotland Star Awards 2026: Advertising

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Advertising winners: Full Cream Ahead with Mackie's by Lane, Mackie's of Scotland

The Marketing Society Scotland Star Awards 2026: Small Budget, Big Impact

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Small Budget, Big Impact winners: Know The Warning Signs by Lane, Myeloma UK

Podcasts

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z

Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

Our guest is Richard Deane, who's career includes running...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-why-the-financial-sector-spends-so-much-on-sport 58.690790283333335 2025-02-12T11:54:00.000Z

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”…

“You’ve got to spend the money to take advantage of the opportunity – and you...

https://podcasts.marketingsociety.com/episode/episode-97-sustainability-and-ai-friends-or-foes-with-tech-futurist-dan-sodergren-and-sustainability-pro-russ-avery 66.98753741666667 2025-02-06T07:30:00.000Z

Videos

Your Next Chapter | Smash Your First 90 Days with Mark Evans

Your Next Chapter | Navigate the Market with Kathleen Saxton

Your Next Chapter | It's How You Show Up with Andreas Krasser

What does it really mean to lead, and how do you learn it the hard way?