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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Red pill or blue pill: it comes down to who you listen to

The Red Pill Series

By Joe Hildebrand

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.

How search and customer journeys are evolving with AI

Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.

Member Interview with Bia Assevero

Member interview with Bia Assevero, Strategist, Story Futurist and Founder, Klosis Consulting.

Case studies

The Marketing Society Scotland Star Awards 2026: Food

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Food winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

The Marketing Society Scotland Star Awards 2026: Financial and Professional Services

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Financial and Professional Services winners: Own It with ESPC by Studio LR, ESPC

The Marketing Society Scotland Star Awards 2026: PR

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. PR winners: "Unphorgettable" by Laphroaig x Willem Dafoe, Suntory Global Spirits

Podcasts

Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

Our guest is Richard Deane, who's career includes running...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-why-the-financial-sector-spends-so-much-on-sport 58.690790283333335 2025-02-12T11:54:00.000Z

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”…

“You’ve got to spend the money to take advantage of the opportunity – and you...

https://podcasts.marketingsociety.com/episode/episode-97-sustainability-and-ai-friends-or-foes-with-tech-futurist-dan-sodergren-and-sustainability-pro-russ-avery 66.98753741666667 2025-02-06T07:30:00.000Z

The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep142-connecting-with-your-consumer-with-guest-toby-horry 33.05630555 2025-02-04T07:00:00.000Z

Videos

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown

Your Next Chapter | Smash Your First 90 Days with Mark Evans

Your Next Chapter | Navigate the Market with Kathleen Saxton