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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Everyone's Automating. Almost Nobody's Growing.

By Tina Chu

Collaborating with holographic intelligence
This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

Published on: 24 March 2026

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Robot reading a newspaper
Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Published on: 23 March 2026

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Published on: 23 March 2026

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Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended Very
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

The Marketing Society Global Awards 2025: Brand Communication Large Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

The Marketing Society Global Awards 2025: Brand Communication Medium Highly Commended
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Published on: 7 August 2025

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Podcasts

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”…

“You’ve got to spend the money to take advantage of the opportunity – and you...

https://podcasts.marketingsociety.com/episode/episode-97-sustainability-and-ai-friends-or-foes-with-tech-futurist-dan-sodergren-and-sustainability-pro-russ-avery 66.98753741666667 2025-02-06T07:30:00.000Z
Podcast
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Videos

Global Conversation: Three Paths to Growth

Three roads coming to one

Growth rarely comes from doing more of the same. But where exactly should you push?

Global Conversation: Three Paths to Growth

Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

Blueprint of funnel

The B2B marketing playbook is being rewritten.

Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy

Annual Lecture UAE 2026

Featuring Mark Ritson
Mark Ritson

We brought our flagship Annual Lecture to the GCC for the very first time in 2026, marking a landmark moment for The Marketing Society in the region.

Annual Lecture UAE 2026

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