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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Member Interview with Haris Munif

Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Case studies

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Finding Our Flamingos: How harnessing culture restored Very’s sparkle

The Marketing Society Global Awards 2025: Brand Communication Large (Highly Commended)

£15m+

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Large £15m+) Highly Commended was Curry's: Beyond Techspectations

The Marketing Society Global Awards 2025: Brand Communication Medium (Highly Commended)

£5m to £15m

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Communication (Medium £5m -£15m) Highly Commended was How We Gave Co-op’s Quiet Decency A Shot in the Arm.

Podcasts

In My Humble Opinion...Retail is changing, powered by data and tuned by media

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing...

In my humble opinion podcast The Marketing Society Publicis Groupe UK

https://podcasts.marketingsociety.com/episode/imho-3-wip 23.512816333333333 2025-02-14T08:55:00.000Z

Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

Our guest is Richard Deane, who's career includes running...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-why-the-financial-sector-spends-so-much-on-sport 58.690790283333335 2025-02-12T11:54:00.000Z

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”…

“You’ve got to spend the money to take advantage of the opportunity – and you...

https://podcasts.marketingsociety.com/episode/episode-97-sustainability-and-ai-friends-or-foes-with-tech-futurist-dan-sodergren-and-sustainability-pro-russ-avery 66.98753741666667 2025-02-06T07:30:00.000Z

Videos

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.