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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Erris de Stacpoole

Member Interview with Erris de Stacpoole, Public Relations Communications Specialist, Accenture Song

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Case studies

The Marketing Society Global Awards 2026: Performance Marketing & Growth

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Performance Marketing & Growth Winners - Building a Scalable Search Growth System by Nivea & Iris

The Marketing Society Global Awards 2026: Marketing for Positive Change

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Highly Commended - The EVEN BIGGER 180 - Raising Awareness and Funds for Prostate Cancer UK by Paddy Power

The Marketing Society Global Awards 2026: Effective Use of Insight & Data

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Effective Use of Insight & Data Highly Commended Volume of Insights by Barclays and RAPP

Podcasts

Think Equal - Leanne Foy meets Peter Jacob

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-peter-jacob 34.095455783333335 2025-01-14T09:34:00.000Z

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z

Videos

Your Next Chapter | From CMO to CEO with Martin Glenn

What does it actually take to make the leap from marketing leader to chief executive?

Your Next Chapter | From CMO to CEO with Martin Glenn

Your Next Chapter | Reconnecting With You with Abigail Dixon

Your Next Chapter | Your CV is a Story with David Kean

What if the hardest part of writing your CV has nothing to do with writing?