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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Jessica Llarena

Member Interview with Jessica Llarena, Mobile Ecommerce Leader, Ex Decathlon

Member Interview with Alex Malouf

Member Interview with Alex Malouf, Founder, Narrative Shapers

Navigate: Now & Next 2026 Dubai

Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.

Case studies

The Marketing Society Global Awards 2026: Holistic Growth Story

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Holistic Growth Story Highly Commended - Keep Rising by King Arthur Baking & The Liberty Guild

The Marketing Society Global Awards 2026: Performance Marketing & Growth

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Performance Marketing & Growth Winners - Building a Scalable Search Growth System by Nivea & Iris

The Marketing Society Global Awards 2026: Marketing for Positive Change

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Highly Commended - The EVEN BIGGER 180 - Raising Awareness and Funds for Prostate Cancer UK by Paddy Power

Podcasts

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z

Videos

Your Next Chapter | Reconnecting With You with Abigail Dixon

Your Next Chapter | Your CV is a Story with David Kean

What if the hardest part of writing your CV has nothing to do with writing?

Your Next Chapter | Your CV is a Story with David Kean

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?