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Latest Think Pieces

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Rethinking: Why Leadership Is No Longer About Titles

By Jessica Schroeder

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Member Interview with Shauna Mahoney

Image Created by The Marketing Society
Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

Case studies

2022 TMS Awards Commended, Omobono & Mitsubishi Chemical Advanced Materials

Source: Awards Entry
Mitsubishi Chemical Advanced Materials is a global manufacturer of high-performance thermoplastic materials. 

2022 TMS Awards Commended, Turtl

The Scientifically Better way to do content

Source: Awards Entry
Could this research be deployed to make the mountains of content (thought leadership, case studies, articles, newsletters, pitch decks and more) produced by businesses every day more engaging, enjoyable and effective?

2022 TMS Awards Commended, Department For Transport THINK!

We Salute You

Source: Awards Entry
THINK! needed to empower young men to set a new good driving ‘standard’ for themselves, and their mates, by challenging the outdated masculine norms.

Podcasts

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z
Podcast

Unofficial Partner - Sport, Brand and the Rise of the kit launch

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

https://podcasts.marketingsociety.com/episode/unofficial-partner-sport-brand-and-the-rise-of-the-kit-launch 63.14466805 2024-12-16T10:08:00.000Z
Podcast

Think Equal - Leanne Foy meets Lisa Welsh

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lisa-welsh 36.8404898 2024-12-10T05:00:00.000Z
Podcast

Videos

Amplify Marketing Festival 2024 Highlights

Star Awards 2024 Highlights

6 videos from our The Digital Day event in Dubai for 2024.

The Digital Day UAE 2024