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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What Living and Working Across Cultures Taught Me About Marketing

By Helena Verellen

Lessons in the key to achieving great global marketing, wherever you go from Helena Verellen.

The Routine that Needs 25 Hours in a Day

By Anastassiya Rudyy

Real growth in wellness marketing (and life) comes from improving the routines we already have, not adding new ones.

Doing Good in the World of Marketing

By Rasha Hamzeh

Why doing good in marketing isn't a statement of values, it's in the everyday choices about partners, content, people and trust by Rasha Hamzeh

Case studies

The Marketing Society Scotland Star Awards 2026: Advertising

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Advertising winners: Full Cream Ahead with Mackie's by Lane, Mackie's of Scotland

The Marketing Society Scotland Star Awards 2026: Small Budget, Big Impact

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Small Budget, Big Impact winners: Know The Warning Signs by Lane, Myeloma UK

The Marketing Society Scotland Star Awards 2026: Integrated Marketing

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Integrated Marketing winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

Podcasts

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z

Unofficial Partner - Sport, Brand and the Rise of the kit launch

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

https://podcasts.marketingsociety.com/episode/unofficial-partner-sport-brand-and-the-rise-of-the-kit-launch 63.14466805 2024-12-16T10:08:00.000Z

Videos

Your Next Chapter | From CMO to CEO with Martin Glenn

What does it actually take to make the leap from marketing leader to chief executive?

Your Next Chapter | From CMO to CEO with Martin Glenn

Your Next Chapter | Reconnecting With You with Abigail Dixon

Your Next Chapter | Your CV is a Story with David Kean

What if the hardest part of writing your CV has nothing to do with writing?