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Latest Think Pieces

When Maz speaks you listen. When Maz gives instructions you act

By Tim Castle

Maz Farrelly holding a mic in her session
Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

A Practical Guide to Speaking the Language of the CFO

By Renaye Edwards

Collaborative meeting in a modern office
Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.

Sharing Mark Ritson's Mini MBA Programmes

MBA-level courses grounded in real commercial decision-making

Mark Ritson Mini MBA

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team...

Case studies

The Marketing Society Global Awards 2026: Creative Strategy

AJ Bell The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. TCreative Strategy Highly Commended  - DING DONG THE DREAD IS DEAD: How AJ Bell Made Investing Feel Good by AJ Bell

The Marketing Society Global Awards 2026: The Campaign of the Year 2025

Paddy Power The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. The Campaign of the Year 2025 Highly Commended  - The EVEN BIGGER 180 hits the bullseye at the World Darts Championship by Paddy Power

The Marketing Society Global Awards 2026: Brand Experience Creation

Takis The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Highly Commended  - Operation Blue Heat by Takis (Grupo Bimbo) & Quantum

Podcasts

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z
Podcast

Unofficial Partner - Sport, Brand and the Rise of the kit launch

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

https://podcasts.marketingsociety.com/episode/unofficial-partner-sport-brand-and-the-rise-of-the-kit-launch 63.14466805 2024-12-16T10:08:00.000Z
Podcast

Think Equal - Leanne Foy meets Lisa Welsh

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lisa-welsh 36.8404898 2024-12-10T05:00:00.000Z
Podcast

Videos

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?

Your Next Chapter | LinkedIn in Transition with Laura Fox

In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership jour

Leading Voices with Tricia Weener

Your Next Chapter | Impact Demands Altitude with Scott Morrison

What if the time between roles wasn't a gap — but your greatest opportunity?

Your Next Chapter | Impact Demands Altitude with Scott Morrison