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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Yolande Battell

Member interview with Yolande Battell, EVP

Member Interview with Shelley Walker

Member Interview with Shelley Walker, Head of Marketing, The Exeter

The Digital Day Series 2025: Global Marketing Insights

By Rachel Letham

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to...

Case studies

MARKETING TRANSFORMATION 2023

In partnership with Accenture Song

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

The 38th Marketing Society Award Winning Case Studies

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The annual B2B marketing effectiveness barometer

By The Marketing Practice

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

Podcasts

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey is Now Live! Have Your Say

Why Marketing Matters

Latest Think Pieces

Member Interview with Yolande Battell

Member Interview with Shelley Walker

The Digital Day Series 2025: Global Marketing Insights

Case studies

MARKETING TRANSFORMATION 2023

The 38th Marketing Society Award Winning Case Studies

The annual B2B marketing effectiveness barometer

Podcasts

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Videos

Your biggest competitor doesn’t exist yet. But don’t panic.

Your biggest competitor doesn’t exist yet. But don’t panic.

Bouncing soles - Joy as the ultimate act of resistance

Bouncing soles - Joy as the ultimate act of resistance

St. Andrew’s Day Dinner 2024 Highlights

St. Andrew’s Day Dinner 2024 Highlights