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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Understanding APAC's Gen Alpha

Written by Canvas8

Looking at Iphone
Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

Published on: 23 April 2026

As AI scales, human judgment becomes the advantage

By Allison Beattie

Engaged conversation in a cozy workspace
When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.

Published on: 23 April 2026

The Art Of (a good mental health) Conversation

By Mark Simmonds

Casual conversation in a cozy lounge
Discussing mental health is not always easy, but it’s better to have a clumsy chat than not have one at all. Mark Simmonds suggests pointers to help kick off that important conversation.

Published on: 21 April 2026

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Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Winners From Frustration to Fandom: How SMARTY Supercharged Customer Engagement

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Creative Use of Media

The Marketing Society Global Awards 2025: Creative Use of Media
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Use of Media Winners - More beauty than a billboard can handle: the Boots OOH story

Published on: 5 July 2025

The Marketing Society Global Awards 2025: Best Agency Team

WeAreFearless. Our Boldest Year Ye
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Agency Team Winners WeAreFearless

Published on: 5 July 2025

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Podcasts

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z
Podcast

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z
Podcast
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Videos

Global Conversation: Marketing's Reputation Problem & What We Do Next

Pawn with a queen shadow

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s

Global Conversation: Marketing's Reputation Problem & What We Do Next

The Digital Day Singapore 2025 Highlight

The Digital Day Singapore 2025

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights,

The Digital Day Singapore 2025 Highlight

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Data found a finger print

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

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