Highlights and insights from Navigate: Now and Next 2026 England. Marketing for an AI mediated future. The discussions centred on how AI is changing the customer journey itself, from AI discoverability and the rise of the B2A era to the commercial cost of overlooking multicultural audiences and the breakdown of the brand versus performance divide.

Highlights and insights from Navigate: Now and Next 2026 Hong Kong. Leading through complexity and fragmentation. Hong Kong's discussions centred on leadership in an increasingly fragmented environment. The emphasis was on navigating short-term commercial pressures while maintaining long-term thinking, managing increasingly complex customer journeys and recognising that strong leadership and human judgement are essential in a world of accelerating automation.

This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.