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Latest Think Pieces

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Member Interview with Oliver Budgen

Image created by The Marketing Society
Member Interview with Oliver Budgen, Founder & CEO, Bud

Member Interview with Khaled Elseginy

Image created by The Marketing Society
Member Interview with Khaled Elseginy, Sr Manager, Brand Communications, P&G

Case studies

2022 TMS Awards Commended, M&S Food

M&S Store Social

Source: Awards
All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different. 

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Source: Unsplash, Credit: Mike Kenneally
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.

2022 TMS Awards Commended, Chelsea Football Club

The 5th Stand

Source: Unsplash, Credit: Jannes Glas
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.

Podcasts

‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People

“We don’t ’speak for young people, we let them be the voice and share their perspective.”

We keep coming back to the S – ‘social and societal impact’ in many...

https://podcasts.marketingsociety.com/episode/marketing-for-social-change-how-to-develop-a-more-flourishing-society-and-more-sustainable-future-with-kian-bhaktiari-founder-the-people 38.64511565 2024-11-25T13:12:00.000Z
Podcast

Unofficial Partner - The Buy Side - Unilever

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship.

Today's guest is Willem Dinger, global head...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-unilever 41.101675 2024-11-20T10:25:00.000Z
Podcast

The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep137-marketing-roles-with-guest-margaret-jobling-the-evolving-skills-todays-marketers-need-to-thrive-in-an-ai-world 38.76493125 2024-11-19T07:00:00.000Z
Podcast

Videos

Our 2023 conference featured a cast of extraordinary changemakers who have each illuminated their own pathways to positive change, hope and progress and will

The 2023 Global Conference: Changemakers Illuminate

Marketers are creative visionaries who see the world differently.

Creativity Will Save Our Planet

The Ogilvy Lecture 2023