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The Human Advantage in an AI Driven World: Brain File 01

A behavioural science series

By Crawford Hollingworth

Department B The Human Advantage in an AI Driven World
This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.

Member Interview with Ben Thomas

Ben Thomas
Member Interview with Ben Thomas, Creative Director, JWI

Earning brand loyalty amid uncertainty

Written by Canvas8

Chinese Products Market
As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8

Case studies

The Marketing Society Global Awards 2026: Successful & Effective Partnerships

Paddy Power The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Successful & Effective Partnerships Winner supported by Marketing Lounge Partnership - Using Our Platforms for Purpose by Paddy Power & Sky Sports

The Marketing Society Global Awards 2026: Social Marketing

Currys The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Social Marketing Winner - (Mr) Worldwide adapter by Currys social & iSiteTV

The Marketing Society Global Awards 2026: Not for Profit Marketing

UV-U-SEE The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Winner and Judges Choice Most Inspirational Story Winner - Making visible an invisible killer; heralding a new standard of health and safety in construction by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear

Podcasts

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

https://podcasts.marketingsociety.com/episode/episode-6-the-power-of-entrepreneurial-thinking-for-brands-bold-bean 23.12663945 2024-11-08T09:44:00.000Z
The Marketing Society Podcast With Bold Bean

The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep136-working-parents-with-guest-rachel-morris-a-coaching-experts-advice-on-balancing-work-and-family-life 39.31698611666667 2024-11-05T07:00:00.000Z
Podcast

Videos

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing.

The Learning Lab - How to 10x yourself with AI with Sam Reid

This is playlist of the sessions from The Marketing Society’s Digital Day 2025—a bold, brilliant gathering of changemakers, tech experts and marketing minds,

The Digital Day England 2025 Sessions