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Coverage from Cannes 2026: Part 1

Day 1 and 2

By Rachel Letham

Siew Ting Foo on stage with Sir Martin Sorrell and BYD's Stella Li
Cannes Lions Festival of Creativity 2026 opened with a question that refused to go away all week: as AI becomes more capable, what becomes more valuable about being human? Our Cannes Correspondents report on different sessions, stages and conversations and bringing the best of it back to our Members.

Cannes taught me this: the future of marketing belongs to the next generation

By Lex Bradshaw-Zanger

Cannes Brand Marketer Academy
Some people will tell you Cannes Lions hasn’t moved fast enough. That may still be true on parts of the Croisette, or in the bar at the Carlton, but it wasn’t true in my classroom. Lex Bradshaw-Zanger shares his insight from Brand Marketer Academy.

The Red Pill Series: Your people are ready for AI but your organisation isn’t

By Joe Hildebrand

Futuristic office with AI readiness plan
In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

Case studies

The Marketing Society Global Awards 2026: Social Marketing

Currys The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Social Marketing Winner - (Mr) Worldwide adapter by Currys social & iSiteTV

The Marketing Society Global Awards 2026: Not for Profit Marketing

UV-U-SEE The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Winner and Judges Choice Most Inspirational Story Winner - Making visible an invisible killer; heralding a new standard of health and safety in construction by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

Lidl The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Winners - Lidl Jacket by Lidl, Droga5 London & OMD

Podcasts

Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6...

https://podcasts.marketingsociety.com/episode/episode-7-the-power-of-entrepreneurial-thinking-for-brands-typhoo-tea 26.591346933333334 2024-11-15T13:30:00.000Z
The Marketing Society podcast Typhoo tea

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

https://podcasts.marketingsociety.com/episode/episode-6-the-power-of-entrepreneurial-thinking-for-brands-bold-bean 23.12663945 2024-11-08T09:44:00.000Z
The Marketing Society Podcast With Bold Bean

Videos

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights,

The Digital Day Singapore 2025 Highlight

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Sam Reid, Co-founder of Loops, demonstrates how easy-to-use AI tools can turbo-charge your marketing.

The Learning Lab - How to 10x yourself with AI with Sam Reid