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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How AI is Reshaping the Consumer Journey

Sophie Devonshire at Navigate Now & Next
As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Published on: 12 June 2026

Why the Future Belongs to Brands Built to Last

By Nicky Smith

Nicky Smith Gain at Navigate Now & Next
Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Published on: 8 June 2026

Inside the leap to the top marketing role

The CMO Pathway

By Robert Wills

Hat Stack
A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.

Published on: 2 June 2026

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Case studies

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

Lidl The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Winners - Lidl Jacket by Lidl, Droga5 London & OMD

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Marketing for Positive Change

Channel 4 The Marketing Society Global Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Marketing for Positive Change Winners - FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it by Channel 4, OMD Media Blink Productions 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Holistic Growth Story

Lebara The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Holistic Growth Story Winners - The Smarter Growth Story by Lebara Mobile, Effective Collective, Double W, Squadron Media, & The Specialist Works

Published on: 9 June 2026

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Podcasts

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

https://podcasts.marketingsociety.com/episode/episode-91-leadership-can-happen-anywhere-with-professor-chris-marquis-author-of-better-business-how-the-b-corp-movement-is-remaking-capitalism 42.80859863333333 2024-10-28T15:51:00.000Z
Podcast

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. 

Joining Abby...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep134-agency-partnerships-with-guest-richard-robinson 48.73325833333333 2024-10-15T06:00:00.000Z
Podcast
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Videos

Accenture Life Trends 2025 brought to you by The Marketing Society

Accenture Life Trends 2025 brought to you by The Marketing Society
Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.

Accenture Life Trends 2025 brought to you by The Marketing Society

The Annual Lecture 2025

The Annual Lecture 2025 with Alex Mahon

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

The Annual Lecture 2025

Global Conversation: How CMOs can build Brands with Soul

Global Conversation: How CMOs can build Brands with Soul
In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul

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