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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

If AI’s the baseline, what's your differentiator?

By Emma Gordon

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Learn Like a Lobster with The Marketing Society

By Helen Tupper

The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Case studies

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

The Marketing Society GCC Awards 2025 Winner: Best Team

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

Podcasts

The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep136-working-parents-with-guest-rachel-morris-a-coaching-experts-advice-on-balancing-work-and-family-life 39.31698611666667 2024-11-05T07:00:00.000Z

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

https://podcasts.marketingsociety.com/episode/episode-91-leadership-can-happen-anywhere-with-professor-chris-marquis-author-of-better-business-how-the-b-corp-movement-is-remaking-capitalism 42.80859863333333 2024-10-28T15:51:00.000Z

The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust.

Joining Abby to discuss is...

https://podcasts.marketingsociety.com/episode/episode-135-effective-copywriting-with-guest-dave-harland-how-to-write-better-brilliant-copy 44.22626458333333 2024-10-22T06:00:00.000Z

Videos

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Your biggest competitor doesn’t exist yet. But don’t panic.