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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Is TV Dead? The Better Question Is Where It Has Gone

By Johnny Ng

The Marketing Society session I participated in asked a familiar question: Is TV dead? I don’t think that is the most useful question anymore. What matters more...

What Customers Want Now: Trust, Relevance and Authenticity

For a recent Changemakers Club, Prophet partnered with The Marketing Society to host a group of marketing leaders for a timely discussion on what truly drives...

AI counts goosebumps. Humans cause them

The Human Advantage in an AI Driven World: Brain File 02

By Crawford Hollingworth

The second in our series explores emotion, perhaps the most fundamental human advantage of all. AI can read emotion, detect sentiment and measure reactions, but it cannot create feeling. Drawing on behavioural science, this piece argues that emotional significance may become one of the scarcest and most valuable assets in an AI driven world, and asks leaders whether their organisations are designing memorable emotional moments or merely efficient journeys.

Case studies

The Marketing Society Global Awards 2026: Effective Use of Insight & Data

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Effective Use of Insight & Data Winners - How Moxy Hotels turned a hidden strength into the antidote to solo travel loneliness by Marriott Bonvoy, Publicis London & Spark International

The Marketing Society Global Awards 2026: Customer Engagement & Loyalty

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Customer Engagement & Loyalty Winners - How redefining the rules of engagement reset customer loyalty by Priority from O2 & The Marketing Store

The Marketing Society Global Awards 2026: Creative Strategy

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Creative Strategy Winners - Finding the cure for Dr Pepper in the weirdest place by The Coca-Cola Company, Pablo London & WPP Media

Podcasts

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence.

Joining Abby...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep134-agency-partnerships-with-guest-richard-robinson 48.73325833333333 2024-10-15T06:00:00.000Z

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone...

https://podcasts.marketingsociety.com/episode/episode-90-leadership-the-power-of-mobilising-your-employees-and-key-stakeholders-to-drive-impact-and-progress-with-kevin-dunckley-cso-hh-global 36.154340133333335 2024-10-14T14:49:00.000Z

The Whole Marketer Ep133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep133-strategy-with-guest-alice-benham 38.73880903333333 2024-10-08T06:00:00.000Z

Videos

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul

The global community of marketing leaders is thrilled to announce the appointment of Dame Carolyn McCall DBE as its new President

Dame Carolyn McCall DBE Appointed as President of The Marketing Society

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy