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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Meghna Vyas

Image created by The Marketing Society
Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships

Published on: 21 July 2025

Member Interview with Jonathan Hirasawa Ashton

Image Created by The Marketing Society
Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Published on: 16 July 2025

The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

The Fellows Fundamentals: Tim Ambler
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

Published on: 16 July 2025

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Case studies

The Marketing Society GCC Awards 2025 Winner: Business to Business

The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Successful and Effective Partnerships Madagascar National Tourism Board and Whereisthis

Published on: 26 June 2025

The Marketing Society GCC Awards 2025 Winner: Sustainability

The Marketing Society GCC Awards 2025 Winner: Sustainability
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Sustainability Winners Red Sea Development

Published on: 26 June 2025

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Podcasts

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. 

Joining Abby...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep134-agency-partnerships-with-guest-richard-robinson 48.73325833333333 2024-10-15T06:00:00.000Z
Podcast

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone...

https://podcasts.marketingsociety.com/episode/episode-90-leadership-the-power-of-mobilising-your-employees-and-key-stakeholders-to-drive-impact-and-progress-with-kevin-dunckley-cso-hh-global 36.154340133333335 2024-10-14T14:49:00.000Z
Podcast

The Whole Marketer Ep133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep133-strategy-with-guest-alice-benham 38.73880903333333 2024-10-08T06:00:00.000Z
Podcast
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Videos

The Marketing Society Annual Conference 2022 | Changemakers Ignite

Conference 2022

In a time when the world is constantly changing, it is more important than ever for marketers to dare to make a difference and lead the change in both busine

The Marketing Society Annual Conference 2022 | Changemakers Ignite

An extraordinary story of service, community and innovation | Dr Usha Kim

The Marketing Society Annual Conference 2022 | Changemakers Ignite
Usha King

Dr Usha Kim told the story of Aravind Eye Care System and how they are tackling eye health in India.

An extraordinary story of service, community and innovation | Dr Usha Kim

Marketing Society Scotland 2022 Highlights

Marketing Society Scotland 2022 Highlights

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