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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

China Brand (R)Evolution: Why Global Success Now Requires a Local Soul

A review

By Biswaroop Chatterjee

The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.

Fighting the Shrinkflation of Creativity

By Layal Baaklini

In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.

Why Your AI Efficiency Play Is Making Your Brand Forgettable

By Dr Gemma Calvert, Krishnan Menon, Gita de Beer

In this piece Professor Gemma Calvert, Krishnan Menon and Gita de Beer argue that AI is making brands forgettable by prioritising efficiency and sameness over emotionally meaningful experiences that create the lasting memories that drive purchase decisions.

Case studies

The Marketing Society GCC Awards 2025 Winner: Business to Business

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

The Marketing Society GCC Awards 2025 Winner: Successful and Effective Partnerships

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Successful and Effective Partnerships Madagascar National Tourism Board and Whereisthis

The Marketing Society GCC Awards 2025 Winner: Sustainability

On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Sustainability Winners Red Sea Development

Podcasts

The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust.

Joining Abby to discuss is...

https://podcasts.marketingsociety.com/episode/episode-135-effective-copywriting-with-guest-dave-harland-how-to-write-better-brilliant-copy 44.22626458333333 2024-10-22T06:00:00.000Z

The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence.

Joining Abby...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep134-agency-partnerships-with-guest-richard-robinson 48.73325833333333 2024-10-15T06:00:00.000Z

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone...

https://podcasts.marketingsociety.com/episode/episode-90-leadership-the-power-of-mobilising-your-employees-and-key-stakeholders-to-drive-impact-and-progress-with-kevin-dunckley-cso-hh-global 36.154340133333335 2024-10-14T14:49:00.000Z