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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Global Market Sentiment Pulse: Contextual Brands in the Age of Instability

From DEPT® and The Marketing Society

DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.

Don't Be Dull, and other things Maz Farrelly said to a room of Marketers

A review of Beyond the Title: An Experience with Maz Farrelly

By Divika Jethmal

This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

Marketing Is Driven by Physics

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

Case studies

The Marketing Society Global Awards 2026: Social Marketing

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Social Marketing Winner - (Mr) Worldwide adapter by Currys social & iSiteTV

The Marketing Society Global Awards 2026: Not for Profit Marketing

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Winner and Judges Choice Most Inspirational Story Winner - Making visible an invisible killer; heralding a new standard of health and safety in construction by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Winners - Lidl Jacket by Lidl, Droga5 London & OMD

Podcasts

The Whole Marketer Ep133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep133-strategy-with-guest-alice-benham 38.73880903333333 2024-10-08T06:00:00.000Z

Think Equal - Leanne Foy meets Khalid Ismail

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-khalid-ismail 40.903836733333335 2024-10-02T07:59:00.000Z

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep132-wellness-with-guest-rebecca-hirst 32.12155763333333 2024-10-01T06:00:00.000Z

Videos

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul

The global community of marketing leaders is thrilled to announce the appointment of Dame Carolyn McCall DBE as its new President

Dame Carolyn McCall DBE Appointed as President of The Marketing Society

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy