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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why Marketing’s Future Belongs to the Clear, Connected and Human

By Samit Mehrotra

Panel discussion pic from the Conference
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

Published on: 26 May 2026

Modern CMOs are Trapped

By David Ko

Group photo from the Navigate: Now & Next 2026 Hong Kong conference at Meta
The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

Published on: 26 May 2026

Navigate: Now & Next - Shaping what matters

Where the sharpest marketing minds in Hong Kong landed on what actually drives growth when the noise of AI, data, and digital transformation is stripped away.

By Wendy Choy

A panel discussion in the Navigate: Now & Next 2026 HK session
A reflection from Navigate: Now and Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Published on: 26 May 2026

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Case studies

The Marketing Society Global Awards 2026: Creative Strategy

Dr Pepper The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Creative Strategy Winners - Finding the cure for Dr Pepper in the weirdest place by The Coca-Cola Company, Pablo London & WPP Media

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Transformation

Sainsbury's The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Transformation Highly Commended, Judges Choice: Chief Finance Officer Winner - Good food for all of us by Sainsbury's, New Commercial Arts, PHD Media

Published on: 9 June 2026

The Marketing Society Global Awards 2026: The Campaign of the Year 2025

Waitrose The Marketing Society Award Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. The Campaign of the Year 2025 winners The Perfect Gift by Waitrose, Wonderhood Studios & MGOMD

Published on: 9 June 2026

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Podcasts

The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep132-wellness-with-guest-rebecca-hirst 32.12155763333333 2024-10-01T06:00:00.000Z

The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep131-ideal-role-with-guest-lauren-spearman 34.00585695 2024-09-24T06:00:00.000Z
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Videos

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

The Marketing Society Annual Conference 2024: Patrick, Natasha and Seema

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.

The Marketing Society Annual Conference 2024: Andrew Carter

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

The Marketing Society Annual Conference 2024: Andrew McGuinness

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

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