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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Fellows Fundamentals: Assessing Brand Performance

Brand Equity

By Tim Ambler

As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI.

The Fellows Fundamentals: Optimising a Brand Portfolio

By Ruth Saunders

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

The Fellows Fundamentals: Positioning - strategy not poetry

By Daryl Fielding

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Podcasts

Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6...

https://podcasts.marketingsociety.com/episode/episode-7-the-power-of-entrepreneurial-thinking-for-brands-typhoo-tea 26.591346933333334 2024-11-15T13:30:00.000Z

The Marketing Society podcast Typhoo tea

Episode 6: The power of entrepreneurial thinking for brands: Bold Bean

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. -...

https://podcasts.marketingsociety.com/episode/episode-6-the-power-of-entrepreneurial-thinking-for-brands-bold-bean 23.12663945 2024-11-08T09:44:00.000Z

The Marketing Society Podcast With Bold Bean

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his...

https://podcasts.marketingsociety.com/episode/episode-91-leadership-can-happen-anywhere-with-professor-chris-marquis-author-of-better-business-how-the-b-corp-movement-is-remaking-capitalism 42.80859863333333 2024-10-28T15:51:00.000Z