Should a CX strategy focus on more than digital transformation?

Gartner flagged the warning “customer experience is the new competitive battlefield” a few years ago, and the message has sunk in at all levels within companies.

Read Now

Four techniques to transform your leadership

We caught up with Andy Letting, alumni of the Marketing Leaders Programme, to find out the techniques from the programme that helped him understand leadership, become a better leader and develop techniques to deliver his "best self". 

Read Now

Sunshine Communications Social Digest

Check out our monthly blog with Sunshine Communications where they dive into the world of social media.

Read Now

Brand Solidarity: We Stand with Ukraine

Brand Solidarity, formed by Marcel Knobil, founder of Superbrands UK (the world’s independent brand authority) and branding agency Creative & Commercial aims to bring brands together to express a chorus of support for all the people of Ukraine. We're proud to support Brand Solidarity of which our CEO, Sophie Devonshire, is a patron.

Read Now

Getting ESG right in 2022 - it won't be as easy as you think

Right. January is over. All the theorising and guessing what the year will bring is done. Now the proper work begins. Chloe Davies, Head of Social Impact at Lucky Generals, on how to get your ESG strategy right in 2022 and beyond.

Read Now

Three Tips for Building Online Communities

When setting up an online community, there are dozens of hurdles and common pitfalls. How do you find your niche? How do you build trust with members? And how do you invest in the future of your community? Matthew Nixon shares the key takeaways from Brighton Music Conference.

Read Now

Best of 2021: Sport, Sustainability, D&I and Purpose

As 2021 draws to a close, we reflect on the topics that have resonated with our writers and audience alike the most this year. Topics include Diversity and Inclusion, Purpose , Sustainability, Sport and the Relationship between consumers and brands.

Read Now

Product Proliferation

Forget politics, food, and attitudes to swearing. The toothpaste aisle is, for my money, the biggest culture shock between the UK and America.

Read Now

The 38th Marketing Society Awards: Entry Kit

The Marketing Society is delighted to launch our 37th Awards, recognising the best in marketing excellence, brand leadership and personal achievement across our industry. The Awards have been recognised as the leading marketing awards since they were first launched in 1985.

Read Now

Why the attitude towards website planning needs to change

A website is the focal point of your business online. In fact, It’s so essential to your overall digital presence and performance that you can’t afford to get it wrong.

Read Now