A nomad's guide to creativity

Faris, says habitation makes us blind, that we stop seeing the world around us when we commute every day.

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Blame the robot

we need to elevate the conversation about creativity away from just our outputs and ‘the work’ and focus it on our people

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BRAND PURPOSE DOESN'T BUILD BRAND DISTINCTIVENESS.

JKR Singapore's Head of Strategy looks into how true purpose builds connected brands

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Being braver: the changing role of the CMO

Great marketing leaders today are marked out by courage and confidence more than ever before.

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Why “no idea is a bad idea” is a bad idea

“No idea is a bad idea” is one of the sacred rules of brainstorming

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Disruptive ideas that fit in

Why he values one idea over another and just what we mean when we say an idea is disruptive

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Think negative

The pressure to think positive is everywhere, but our daily lives are driven as much by negative emotions as they are by positive ones.

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Undervaluing creativity

Heather Andrew, introduces us to the 'creation' and 'judgement' networks in our brain

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Forget me not: why we are programmed to forget

When did marketing become so annoying? Earlier this year Keith Weed spoke at the ISBA Conference

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How to power up your idea brain

I think Abba were wrong. It’s not ‘money, money, money’ that makes the world go round, as conventional economists would have us believe. It’s not even ‘Love Actually’.

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