OnlyFans: the new home of entertainment

The Fitting Room's Charlotte Mair argues OnlyFans is more than a social network, rather it's a place that offers an intimate connection between content creators and fans.

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It takes 66 days to form a new habit

We need to break habits formed over 66 years. Co-founder of DICE, Amy Kean, writes about how the marketing industry continues to resist change

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What is a 'new normal'?

 PubMatic's Chief Revenue Officer EMEA, Emma Newman, looks at what a market reset means for brands, agencies and publishers and offers four tips to maximise engagement in the coming months

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Be careful - brand language shapes our reality

In 1954, two linguistics researchers, Lenberg and Brown, ran an experiment on German and Japanese students.

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When employees fear change, do they fear the future, or the past?

Felicity Walsh, strategist at growth consultancy &us shares some exclusive research into fear and innovation at work

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A glimpse of the post-pandemic world is right under our noses

VMLY&R's Bediz Eker, looks at what consumers value during and after a crisis, namely, going back to basics, plus ways to de-stress and escape.

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Finding the abundance around you

eatbigfish LA's Nick Geoghegan says creative collaboration is being able to understand what you need and who has enough of it to share...

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Farewell to working in silos

Since March, marketing teams have struggled to modify their plans and find the bandwidth and resources necessary to execute against rapidly changing priorities and shifting budgets.

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Come together, we can work it out

Global Marketing Transformation Director at MARS Inc, Tom Lindley, looks to The Beatles, Elvis and Picasso for better ways to creatively collaborate, and offers four tips of his own.

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Brand experiences in a post-Covid world

Marketers have been posed with a wealth of creative challenges during the Covid-19 pandemic and those wanting to create effective brand experiences for their targeted audiences have been most affected.

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