Winning isn't everything. Nor is failing

In a modern world where productivity has been praised to the point of creating tools to upgrade our bodies and minds, as suggested by '

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As robots rise, will brands falter?

Siegel+Gale's Howard Belk, with the help of brand leaders from SAP, Vonage and StitchFix, reminds brand-builders to keep humanity—and purpose—at the core of technology adoption.

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Gen Z and the future of brand purpose

What the new generation of consumers signals for the future of brand purpose (and why so many brands are getting it wrong)

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The value of having a brand voice that can speak up

Chris West explores the topic, with examples from Nike, TOMS' Blake Mycoskie, HSBC and X, Alphabet's Moonshot Factory.

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Mindfulness in the age of AI

Let me start this article by sharing a shocking revelation that I recently discovered about Larry Page, the co-founder of Google.

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Not fit for purpose: Nimby's, Boy Scouts and vigilantes

In the wake of the fiscal crash of the mid-70s, the city had slashed the number of police officers on the beat...

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Do young marketers bother to learn the basics?

Dave Trott recently wrote an article saying that today's young marketers are too busy chasing trends to bother to learn techniques like SWOT analysis.

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Neuromarketing 101

What key trends can we expect in 2020 and beyond? CEO of Neuro-Insight UK, Shazia Ginai, offers her predictions, from unconventional measurement to secrets to the power of context

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A world of purpose and principles?

Author, brand consultant and executive at The Value Engineers, Giles Lury, says we're in a period of growing activism not since seen the '60s and it's affecting the choices people make about products and brands

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Tech trends in 2020

Innovation Lead Peter Gasston with colleagues from VCCP, explore technological trends that influence industries and shape culture.

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