Accelerate: Learning Lab | Strategise like a Futurist + Capturing the Attention of Gen Z

We are for the first time bringing our Accelerate: Learning Lab pillar to Singapore as a half-day afternoon in-person experience designed exclusively to accelerate your knowledge and marketing mindset.

Staying ahead in the ever-evolving world of marketing is crucial for success, and in collaboration with VaynerMedia and Hyper Island, we'll be delivering two topics that are at the forefront of marketer's minds.
We'll address unique challenges whilst offering strategies, methods and tools to develop better effective marketing.

Topic One
Strategise like a Futurist: Own the Unknown through applied strategic foresight and tools.
Strategic foresight is not about predicting the future. It is discovering multiple futures and using those perspectives to frame strategic decisions today. In this 90-min workshop, you will surface your futurist capabilities with the tools and techniques that help navigate uncertainty and make better informed decisions.
Facilitated by Hyper Island’s Managing Director, Peachy Pacquing

Topic Two
Capturing the attention of Gen Z: Discover the secrets as we dive into the realm of this ever-evolving audience.
This 50-minute session includes a panel discussion that will provide marketers valuable insights into the nuances that shape Gen Z's attention, the largest generation in the world, and how to craft effective strategies that resonate, connect and engage with them.
Facilitated by VaynerMedia APAC’s Managing Director, Tim Lindley.
Our panel will be joined by leading industry experts:

1. Marek Dawidowicz – APAC Marketing Director – YouTube
2. Alex Khoury – Senior Director - Marketing – Visa
3. Nancy Walter – Junior TikTok Content Strategist, SGAG & Gen Z Creator 
4. Miki Sim – Director of Community and Platforms – VaynerMedia APAC (moderator)

Agenda
2:00pm – Welcome & Networking (30 min)
2:30pm – Strategise like a Futurist: Own the Unknown through applied strategic foresight and tools, Hyper Island (90 min)
4:00pm – Tea break (15 min) 
4:15pm – Capturing the attention of Gen Z: Discover the secrets of this ever-evolving audience, VaynerMedia APAC (50 min)
5:05pm – Thank You & Networking (55 min)

Including light snacks and refreshments.

Event Details:

When: Thursday 22 June 2023, 2pm-6pm
Venue: VaynerMedia Asia Pacific, 1557 Keppel Rd, #03-02, Singapore 089066
Hosted by: Gita De Beer, Board Member of The Marketing Society

Members: This event is included in your package, please book here.

Non-members: We welcome non-members to this event that are marketers to give you the opportunity to experience the benefits of being a member of The Marketing Society. Please register your interest here.