How to get ahead in Marketing

When it is done well, marketing can be one of the most important, if not the most important drivers of revenue and growth in a business. But how do you do it well, and how do you build a rewarding, and enduring, career in this famously competitive, but sometimes undervalued function?

These are the two inter-related issues we will be exploring in this Fellows-led Marketing Society event, drawing on the experience of two Society Fellows with outstanding track records in marketing, built up in a range of roles and industries.

Hosted by Jason Foo, Founder and CEO of BBD Perfect Storm, he'll be joined by Keith Weed CBE and Becky Brock, Group Customer Director at Tesco

We’ll be asking them about what makes for a great Marketing leader, how they create effective Marketing and how they went about developing their own leadership careers in Marketing and Customer facing roles.

It’s set to be a great session; start thinking about your questions now….

 Who can attend:

All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online

Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]