Jerry has spent his career bridging left and right braining thinking and operations and has been at the forefront of of some of the biggest changes in marketing in recent times.

A pioneer in Internet Marketing, he worked and consulted to many leading organizations and technology companies in the 90s who were building the internet. Jerry joined Ogilvy Asia Pacific in 2000 to help develop the OgilvyOne network and has since held a number of local and regional roles in strategy and operations and is currently Chief Operations Office and the CEO of Ogilvy Consulting in Asia.

Jerry believes that marketers now need to understand how to optimise total customer contribution. This means looking beyond transactions and lifetime value to include network value, advocacy and collaboration. His mission is to replace established marketing practices with a value continuum built on authenticity and remarkable customer experiences.
 
He is a Fellow of the Institute of Direct and Digital Marketing, a Member of the Chartered Institute of Designers, a Member of the CMO Council and an Advisory Board Member of the Open ROADS Community.