'6 pack band' - Brooke Bond Red Label - India

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Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized by society and are often forced to work as sex slaves for survival

Brooke Bond Red Label tea is committed to bringing people together

Building on the rich culture of music and dance in the country they helped create the 6 Pack Band - the first transgender pop group with a series of music tracks, videos and live performances on major TV shows
The campaign has reached over 25 million people with an earned PR media value of £1.5M