Think pieces

The role of media during Ramadan

Global research by The Trade Desk on Ramadan
Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Cannes 2025 Spotlight

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

The Languages of Rational and Irrational

Source Canva
Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

How Aston Martin Aramco Formula One® Team is redefining

Source Aston Martin via The Marketing Society event
We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

Giving the empty chair a voice

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

The A to D of 2025 Trends

The A - D of digital trends The Marketing Society
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Top 9 Marketing Trends 2025

The Marketing Society Triad Member Content
Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Self reflection is the key to great leadership

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Rituals, Brands, and Human Connection

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Part 2: Q&A with our Global Awards Judges

The Marketing Society Global Awards 2025
Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

The Marketing Leaders Programme 2025: A Q&A

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Part 1: Q&A with our 2025 Global Awards Judges

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

From Thinkbox Profit Ability 2:The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Three Strategic Lenses for Brand Evolution

Source Canva Credit Chaofann from Getty Images
I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Profit Ability 2: Channel Analysis

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Profit Ability 2: Sector Analysis

Profit Ability 2: Setting the scene Thinkbox
Data offering a unique reference point for marketers in the UK, based on real spend

Profit Ability 2: The effectiveness landscape now

Profit Ability 2: Setting the scene Thinkbox
Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

The Future of Retail, Ecommerce, and Consumer Experiences

FUTR London
Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce