Brands engaging with esports

With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.

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Shake It Up: How Valspar's bold approach revolutionises paint mixing

By Neil Walker, Creative Director at Dentsu Creative.

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2024: The Year of Marketing Renaissance

We're on the brink of a marketing renaissance. This year is shaping up to be a time to get back to our marketing roots.

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Celebrating 15 years of Brand of the Year

At our Annual Dinner 2023 we celebrated 15 years of this inspiring award with a showcase from past winners

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How To Be A CEO with Ben Renshaw

An Event Review: Ben Renshaw one of the foremost thinkers on leadership shares his three P's on "How to be a CEO"

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Optimise your Q4 digital toolkits in-flight

Automated Creative (AC) surveyed a range of senior marketers who shared their concerns and admitted to falling behind when it came to creative optimisation.

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The Changemakers Illuminate Conference, Dubai

A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference

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How technology tamed the killer creative 

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.

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Is Threads the right place for my brand?

With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.

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Marketing for Good: Anthropy 2023

Global brands, inspiring speakers, passionate campaigners, and influencers from all sectors combined their concerns for the future in 180 sessions over the three days at Anthropy.

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